Graphic Design Trends in 2018

SethGraphic Design Leave a Comment

In this era of digital art, graphic designers must stay ahead of design trends to remain relevant. What may have appeared cutting-edge over the past few years may look entirely outdated in 2018. 2018 is projected to be the year of crazy designs, imagination and experimental art. You may have already seen elements of these graphic design trends slowly creeping onto album covers, advertisements and banners. At Velocity Agency, we are continually monitoring current trends and planning to keep up with what’s hot. Glitchy Maybe it’s the resurgence of the 80’s and our fascination with nostalgia, but the glitch effect …

Generation Z: What to Know When Devising Your Holiday Marketing Plan

SethMarket Information, Seasonal Leave a Comment

Just when you have figured out how to appeal to millennials, there’s a new generation in town: Generation Z. Currently, Generation Z is made up of ages 2 to 19. Most of this generation has used the internet since a very young age. They are comfortable with technology, and for them, communicating through social media is the norm By 2020, Generation Z will account for an astounding 40% of all consumers. However, few brands have considered how to go about appropriately communicating to this demographic. This generation is the most technologically fluent generation thus far. Therefore, they recognize the value …

All About Pinterest Marketing

SethAdvertising, Company, Mobile Technology, Social Media, Technology Leave a Comment

Pinterest has helped you make tons of delicious meals, complete DIY projects, and throw great parties but many people miss the mark entirely when it comes to Pinterest marketing. Just like with any social media platform, Pinterest can help you reach your goals and objectives if you use it correctly. Here are some helpful tips to boost your brand with the power of Pinterest. Keywords Pinterest has very strong search capabilities. You can help even more people find your business by using keywords in the board titles. Make sure that you select a category for each board to help people …

Holly Jolly Holiday Marketing

SethSeasonal Leave a Comment

The holiday season has crept on us again. It’s crunch time in the marketing world! If you haven’t done much so far – fear not! At Velocity Agency, we have impeccable holiday marketing ideas to make your brand shine! Here are six tips to make your holiday marketing campaign a hit this year: Harvest Your Data Numbers don’t lie. You should always monitor your data to stay one step ahead of your competition. Take advantage of all the reports, charts and data you have.   Think About Sales and Promotions Customers are always looking for deals and discounts this time …

Video Marketing on Social Media

SethSocial Media Leave a Comment

The most important strategy in content marketing today is video on every social platform. If you don’t implement a social media video strategy for your accounts, then you will come up short. The platforms of distribution for video content online have shifted drastically over the last few years. Facebook gets more daily minutes watched than YouTube. Additionally, Snapchat’s daily views are now in the billions. Video on Twitter has taken listening and one-to-one branding to a whole new level. Most people think that YouTube is the destination for finding the best video content for their social media pages. 300 hours …

Starbucks is No Longer Seeing Red

SethSeasonal Leave a Comment

It’s the time of year when the flavors of fall fade away, and peppermint mochas beckon consumer to get holly jolly. A significant signaling of the holidays is Starbucks’s red cup. Since 1997, Starbucks has welcomed the holidays with a cup that ranges from modern and abstract to nostalgic and traditional. The cup design is mostly red with white details to evoke the warm fuzzy feelings we associate with Christmas. In 2015, the company took advantage of the popularity of minimalism in design and debuted a completely red cup. The cup spawned a social media uproar. Consumers claimed there was …

Surviving Black Friday and Cyber Monday

SethSeasonal Leave a Comment

Not long ago, Black Friday was a one-day event. Now, Black Friday sales seem to last an entire season. Brands launch sale days in advance and stretch out the holiday shopping season as long as possible. Some shoppers seem to be losing interest in Black Friday. There has been a 72% decrease in social media conversations about Black Friday since 2012. While Black Friday is on the decline, the internet is favoring Cyber Monday. The decline in Black Friday is due mostly to the negative presence on social media. More than half of the conversations on social media surrounding Black …

Public Relations Managers

SethClients, Company Leave a Comment

Superheroes in Disguise Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and the public and is commonly shortened and referred to as PR. A career in PR involves gaining understanding and support for your clients and trying to influence opinion and positive behaviors. You may have heard somebody say “that’s great PR” about a commercial for a brand, or a donation to a charity from a washed up celebrity. One of the most important duties of  Public Relations managers is crisis management. In 1996, Odwalla Good’s apple juice was contaminated with E.coli resulting in …

Marketing Lessons from the Pumpkin Spice Latte You Can Sip On

SethSeasonal Leave a Comment

Fall is officially here and you’ve already felt the effects of fall fever. You have moved your sweaters to the front of your closet, you passed a pumpkin patch on the way to work, and you are anticipating the slew of fall festivals on your calendar. Pumpkin spice has taken over this season and it isn’t slowing down. There are pumpkin donuts, bagels, hamburgers, chips, beers, liquors, wines, yogurts, salty snacks, cheese and even toothpaste. In 2017, America’s pumpkin spice obsession is bigger than ever. Sales of pumpkin products have grown by 79% since 2012 and have grossed $361m compared …

Learning About Storytelling from Found Footage Films

SethTechnology Leave a Comment

The Blair Witch Project is still one of the most beloved horror movies of all time. On a budget of $60,000 and a grossing of $248.6 million, other filmmakers took note of the film and followed suit. The Blair Witch Project is an excellent example of found footage: a subgenre in film that is presented as if they were discovered video recordings. Found footage films make sense for horror because it puts the viewer in the shoes of the story and allows them to experience scares more viscerally and directly. People love horror movies, but sometimes being spoon-fed demons and …