Building A Strategic Marketing Plan
The premise of experiential marketing is to create a closer bond between a consumer and a brand by immersing the consumer in a fun and memorable experience. Velocity Agency has experience in creating these relationships by using a brand event to stir genuine, positive emotions. After the event, consumers are more likely to associate those emotions with that brand; this is more effective than just showing a generalized commercial or picture advertisement.
A pop-up store is a great way for retailers that are looking to extend their brands or introduce a new product line. One of the advantages of a pop-up shop is that it entices a “fear of missing out” mindset. The target audience or loyal clientele will not want to miss out on an opportunity to try the new product or purchase said product before the rest of the world. A pop-up store is also favorable as a way to ease into a niche while reducing the potential losses.
Branded Expo Booths
The benefit of exhibiting a brand at a trade show can surpass any marketing or growth technique. Millions of business deals are made at trade shows each year, but if your booth isn’t aesthetically appealing, consumers will pass you right up. At Velocity, we know that first impressions are everything and brand imagery affects consumer opinion. The most important step is to make your booth stand out.
Interactive Expo Booths
Along with your booth attracting the right consumer attention, making it a fun and memorable experience for the public will give them a reason to stay as well as invite a crowd around your booth. Interacting with your prospective buyers will allow them to get a better understanding of your business or product and enable them to get real-time answers to questions that they may have. Velocity has experience coming up with innovative ways to make your expo booths more engaging, from adding interactive screens to setting up intriguing tasks and activities.
Whether you are trying to create a display for the front of your business or are traveling and need a mobile display, drawing the eyes of your consumers is the goal. Velocity will work with you to create a display that will showcase the atmosphere of your business as well as elicit the feelings that you want your consumers to have when they think of you.
Merchandise that displays your brand in a fun and interesting manner is strategical in extending your brand’s reach. Stickers, cups, wearables, anything you can think of putting your logo on, we can do it. Getting consumers to wear your branded custom merchandise will create a buzz and the more people are wearing it, holding it, or carrying it around, the more others will want to the same.