Public Relations is a strategic communication that builds mutually beneficial relationships between the brand and the public, and Velocity knows public relations is as important as advertising and sales promotion. Fully understanding the value proposition of a brand allows us to focus our strategies and efforts on developing programs that will capture the media’s attention and consumer loyalty. At Velocity Agency, we make it a priority to understand your business and industry.
There is an old saying in the PR business that goes, “Advertising is what you pay for, publicity is what you pray for.”
PR is in the business of persuasion. The team at Velocity knows how to persuade an audience either inside your building, town, surrounding areas or outside of your usual sphere of influence. We know how to promote your idea and guide people to purchase your product, support your position, or recognize your accomplishments. PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications. Once we have analyzed your organization, our PR team will craft the positive stories that promote your business to the public. We can formulate the best response and mitigate the damage when any negative situations arise.
Advertising is paid media, and public relations is earned media. Good PR is when reporters or editors are convinced to write a positive story about you, your brand, or your issue. So with the help of Velocity, your story will have more credibility because it will be independently verified by a trusted third party, rather than purchased. With velocity’s expert PR team, people will feel compelled to talk about your brand positively. Velocity Agency has decades of experience executing forward-thinking public relations to make our client’s brands shine. Through established relationships with the media, Velocity Agency can position all types of companies at the forefront of their industry. By being in tune with emerging trends, we create powerful and cutting-edge programs to elevate our clients’ marketing capabilities.