halloween marketing

Velocity Agency Has the Halloween Marketing Professionals!

velocity Advertising, Digital Innovation, Graphic Design, Market Information, new marketing, New Orleans, Social Media, Velocity News Leave a Comment

Are you looking for Halloween Marketing Professionals? Just last year, Americans spent a whopping 8.4 billion on Halloween. This is not news for corporations with brands spending millions of dollars every year on Halloween inspired marketing campaigns. The spooky season has become just as big as Christmas or the super bowl. Here at Velocity Agency, we love to come up with holiday-themed marketing campaigns and when it comes to inspiration, we look all around us. Here are six Halloween marketing campaigns that proved to be largely successful. Snickers: Horseless Headsman Snickers conquered Halloween with the famous horseless headsman concept. A …

direct mail

Direct Mail Advertising Isn’t Dead

velocity Digital Innovation, Market Information, millennial marketing, New Orleans, Uncategorized, Velocity News 1 Comment

One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels.  In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel. Even junk mail …

harmon brothers

The Harmon Brothers Effect

velocity Advertising, Clients, Company, Digital Innovation, Graphic Design, harmon brothers, Market Information, millennial marketing, new marketing 1 Comment

Every so often, there comes an ad that is plain weird. As weird as it is, it resonates and more than likely you will remember the brand. The Harmon Brothers have crafted a genius marketing strategy that has revolutionized the use of viral videos to sell products. They are the masterminds behind Squatty Potty, PooPourri, and Purple Mattress. Here at Velocity Agency, we are not too proud to admit when other advertising agencies hit the bullseye with their marketing strategies. Velocity Agency is continually researching what advertisements miss the mark and what advertisements are sparking conversations, and we use that …

Unique Marketing With Original Facebook Content

velocity Market Information Leave a Comment

Facebook Ads are Growing and Not Slowing Down Since its’ debut in 2004, Facebook has changed drastically: especially when it comes to Facebook advertising. Facebook has turned single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. In 2018, you can improve your marketing funnel and find more leads than ever due to Facebook’s stronger algorithms. Mobile Audiences are stronger than ever. Facebook users watch over 100 million hours of video a day collectively, and as a result, we have …

Diet Coke Gets a New Look

velocity Market Information Leave a Comment

There was a point in time where people ditched their regular sodas for diet sodas in hopes to shed some pounds and achieve health without giving up their delicious carbonated beverage. Since customers are now moving away from artificially sweetened sodas, Diet Coke is getting a radically new look and some new flavors to try and boost sales. Diet Coke unleashed new flavors including ginger lime, feisty cherry, twisted mango, and zesty blood orange. The can is thinner and longer which psychologically makes consumers think “slimmer and thinner.” Millennials are highly informed consumers because of all of their access to …

Generation Z: What to Know When Devising Your Holiday Marketing Plan

velocity Market Information, Seasonal Leave a Comment

Just when you have figured out how to appeal to millennials, there’s a new generation in town: Generation Z. Currently, Generation Z is made up of ages 2 to 19. Most of this generation has used the internet since a very young age. They are comfortable with technology, and for them, communicating through social media is the norm By 2020, Generation Z will account for an astounding 40% of all consumers. However, few brands have considered how to go about appropriately communicating to this demographic. This generation is the most technologically fluent generation thus far. Therefore, they recognize the value …

What’s in the Box?

velocity Market Information Leave a Comment

Online shopping started in 1994 and spread like wildfire in 2017. As a result, nearly 79% of Americans shop exclusively online. People have ditched waiting in long lines, driving through traffic, and searching for the best bargain by simply scrolling through the World Wide Web. It doesn’t get much simpler than being able to type in anything that you are looking for and setting filters to narrow it down to your preferred product. Business owners discovered they needed to be innovative and develop a new way to sell their goods online. Thus came the birth of an entirely unique time …

Are Millennials Killing Business?

velocity Market Information, Research Leave a Comment

If you’ve crossed any business or marketing site you’ve probably heard the news about how millennials are business killers, ruining once proud businesses with their own culture. Things like the golf industry, the wine industry, and even McDonald’s have seen a slight decrease in value in recent reports, leading most market experts to blame these events on the rise in Millennials coming of age. From some headlines (“Are Millennials Killing Credit?”), readers would not be remiss in considering this the end of days. Are 20-30-somethings really single-handedly ruining the country’s economy though? The answer to that is of course not. …

Alexa, Purchase Whole Foods

velocity Market Information Leave a Comment

In our last newsletter, we detailed the Retail Apocalypse. Perhaps we heralded this shopping doomsday too soon. With the latest news about store closures and business bankruptcy, it’s easy to give up on the classic brick-and-mortar retail place. As people seem to spend less on items and more on travel, according to Business Insider, retail could be on its way out eventually. However, if there’s one thing that is predictable about the market, it’s that it can sometimes be unpredictable. Amazon’s recent acquisition of Whole Foods alone proves that retail might not be facing an apocalypse so much as a …

Heineken vs. Pepsi: How to Leverage Today’s Sociopolitical Climate

velocity Market Information Leave a Comment

Today’s sociopolitical climate makes it essential for companies to tread lightly when it comes to advertisement. By now, you’ve probably heard all about the latest Pepsi ad. Many argue that any publicity, whether negative or positive, is good publicity. Pepsi has been swept up in controversy in connection with an ad that depicted Kendall Jenner solving the tension between protesters and police with a can of soda and a smile. This controversial ad did not go over well with its audience and was pulled almost immediately after it aired. However, Pepsi’s mentions on social media were up more than 7,000% …