Surviving Black Friday and Cyber Monday

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Not long ago, Black Friday was a one-day event. Now, Black Friday sales seem to last an entire season. Brands launch sale days in advance and stretch out the holiday shopping season as long as possible. Some shoppers seem to be losing interest in Black Friday. There has been a 72% decrease in social media conversations about Black Friday since 2012. While Black Friday is on the decline, the internet is favoring Cyber Monday. The decline in Black Friday is due mostly to the negative presence on social media. More than half of the conversations on social media surrounding Black …

Six Tips On Getting Your Story Published

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Getting your story published is difficult. In the fast-paced, ever-evolving world of Public Relations, it takes a lot more than simply sending out a press release to obtain the right media coverage for your clients. Our digitized world is constantly stirring with important events  24/7, and having the right strategy paired with the right contacts is key. From my experience with Public Relations, these are the 6 essentials to getting your stories published. Peace out Press Release: In this digital age where consumers demand instant updates from news sources, press releases have lost their value due to the tedious time …