Marketing Lessons from the Pumpkin Spice Latte You Can Sip On

velocity Seasonal Leave a Comment

Fall is officially here and you’ve already felt the effects of fall fever. You have moved your sweaters to the front of your closet, you passed a pumpkin patch on the way to work, and you are anticipating the slew of fall festivals on your calendar. Pumpkin spice has taken over this season and it isn’t slowing down. There are pumpkin donuts, bagels, hamburgers, chips, beers, liquors, wines, yogurts, salty snacks, cheese and even toothpaste. In 2017, America’s pumpkin spice obsession is bigger than ever. Sales of pumpkin products have grown by 79% since 2012 and have grossed $361m compared …

Memoirs of an Ex-Crackberry

velocity Digital Innovation, Mobile Technology Leave a Comment

Scrolling down the endless feed of Instagram photos on my iPhone, one selfie stands out. It’s a girl I know from college, she is taking the usual “mirror pic,” but there is something that makes this photo extra special. Her picture was not taken by an iPhone, but by what many years ago would be known as a “Blackberry Bold.” Flashback to my freshman year of college: I remember getting my first Blackberry (Flip phones in 2008? Unheard of!). The Pearl was not the best model, but did serve its immediate purpose of placing calls and granting me access to …