Video Marketing on Social Media

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The most important strategy in content marketing today is video on every social platform. If you don’t implement a social media video strategy for your accounts, then you will come up short. The platforms of distribution for video content online have shifted drastically over the last few years. Facebook gets more daily minutes watched than YouTube. Additionally, Snapchat’s daily views are now in the billions. Video on Twitter has taken listening and one-to-one branding to a whole new level. Most people think that YouTube is the destination for finding the best video content for their social media pages. 300 hours …

Instagram Marketing

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5 Benefits Of Instagram Marketing Instagram marketing is one of the few, easy to use, free marketing tools that every entrepreneur or business owner can utilize. With over 700 million users, Instagram has become one of the best and most popular photo sharing platforms, enabling you to engage with your followers by posting photographs, images, and even short videos. When someone takes the time to edit and post a picture to Instagram, that photo means something. People don’t just upload any old selfie to Instagram; they make sure it has the perfect lighting and filter before posting. With all the …

Debunking Social Media Myths

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There are a lot of social media myths out there. Are you still questioning why your business should be on social media?  I can’t tell you how many times I have had this conversation; it is pretty common for small businesses to question why they should be on social media. The main reason is that many can’t understand how social media can truly benefit their business and impact their bottom line. But with 72% of Internet users on some type of social media, your business cannot afford to ignore this communication channel.  In an effort to help you decide whether …

TBT Etiquette – 5 Rules To Follow

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Do you #TBT?  It’s Wednesday afternoon and there are already more than 44 million photos that include #tbt hashtags, not to mention the 24 million from the original #throwbackthursday. Since the unveiling of Instagram, we can confidently say that Throwback Thursday is the most popular installment yet. For those who have tried to make #FlasbackFriday and #TransformationTuesday happen you’re setting yourself up for failure. Powered by our nostalgic narcissism, TBT is here to stay. We are all guilty of endlessly scrolling down our Instagram feeds every Thursday to soak up the flood of our friend’s diaper-laden days or nonsensical, and …