Strategic marketing is now less focused on research and more on cross discipline integration. Companies now require total solutions that span beyond their current infrastructure, not just raw data. Whether in-house or outsourced, CMOs must coordinate back-end development, front-end content, and conversion based initiates to achieve upticks in demand capture.
Dying companies are those convinced of hyper-targeting, bypassing the basic prerequisite to LOAD the top of the funnel with impressions and micro-conversions. Marketers trying to economize and target their customers are only achieving two things: Preventing market expansion. Significantly increasing their cost per acquisition.
It is now impossible for companies and their CMOs to disregard social media when it comes to customer/client acquisition. Just take a look at the numbers to see that all businesses are positioned for revenue growth from exposure to any percentage of such a rich and “captured” audience.
Dear SAMSUNG CEO: 1) Invest in all things mobile (phones, tablets, phablets; cheaper phones and bigger screens) 2) Spend heavy on marketing (200 million in the US alone) 3) Clog the manufacturing supply chain (for chips and parts used in Apple devices) *Present day 100 million devices sold and 30% of global market share…you can find unsold iPhones stock piled at your local Leap Wireless.
S(earch) LO(cal) MO(bile)With 1 billion smartphones, mobile now accounts for 13% of search, with 40% of mobile search having “Local Intent”….Developers are now tasked with building sites optimized for multiple devices/screens..while online marketers must track, develop and intercept visitors with increasingly location based promotions and incentives.
In online advertising, it’s important for your company to own the first page. Companies like Chevron and Samsung are leveraging technology to own your screen for as much as 15 to 30 seconds (using commercial pre-roll and companion interactive banners simultaneously)….
Twitter is actually advantageous for followers, not for tweeters. In other words, you don’t need to tweet very much, or at all, in order to get enormous value from Twitter. Try it for yourself. Click here to start. http://www.twitter.com
Friends, Families, and Follows. “Return on Investment (ROI) for social…can’t be MORE social!” Q: What are your business objectives and how do they track against social media today? More friends, fans and follows is not a measure of return on investment (ROI). Social media is an “enabler” (of the objective) not of more social.
Consumers use multiple devices simultaneously or hop from one to the next when making purchasing decisions. In fact, 57% of the time, consumers used a smartphone when using another device – 28% with a PC/laptop, 29% with television.