Sports

velocity Advertising, Market Information, Social Media, Sports, Timeline Leave a Comment

The “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media. Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise …

When Athlete-Endorsements No Longer Make Sense

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Besides playing the sports they love, why do professional athletes want to become professional athletes in the first place? Usually to make money. And in an age where celebrities are used (maybe even overused) by companies to endorse products, there’s no question that athletes expect and get a piece of that pie. Some of the most successful advertising campaigns of all time are a result of athletes becoming the faces of a company or product. In 1989, Nike aired “Bo Knows,” which features Bo Jackson (who achieved all-star status as both a Football and Baseball player) trying his hand at …

The Influence of Social Media in Sports Marketing

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Social media has an enormous impact in the sports marketing industry. If athletes aren’t connected and tuned in, they’re not even in the game. All sports have extremely loyal fan bases. Most fans have participated in competition within their preferred sport, whether youth, collegiate, corporate, intermural, or through other avenues. This is why fans support the sports industry. It offers a relatable experience. Most professional athletes get to live a lifestyle the average fan can only dream about. They are participating in something they love and are given the physical ability to showcase their talents on a grand stage. Most …

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

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This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come. Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let …

World Cup Overview #RiskEverything | Velocity Agency | New Orleans

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And it’s another goal! Watching a World Cup game is unlike any other. Every four years, the deafening roar of diehard fans rooting for their home team fills the stadium, and this year’s World Cup in Brazil does not disappoint. The World Cup is an exciting time for everyone, whether you are an avid soccer fan or not. It is unique in the sense that there are no boundaries universally and everyone comes together to cheer their country to the finals. Millions of viewers from around the world tune in everyday to watch their team play and along with the …

Coca-Cola Targets Brazil For The World Cup | Velocity Agency | New Orleans

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Coca-Cola is on the brink of changing their advertising strategy for the World Cup 2014. The classic brand, known for its traditionally wholesome and soft image, may soon be plunging into much deeper waters as it explores a more realistic approach relating to Brazil’s current political situation. While it is isn’t picturesque to imagine anything but sports fans across the globe uniting over goals and jerseys, the truth is that life in Brazil at the moment is pretty unglamorous. The lack of health care, poor public services and extremely high poverty rates are masked by the extensive spending on advertising …

#HashFlag #Twitter #WorldCup | Velocity Agency | New Orleans

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Twitter scores, again. Creative and colorful, the network is bringing back the ever popular #hashflags to utilize hashtags for World Cup series in 2014. This promoted bit allows Twitter users to hashtag the national three-letter code (e.g. GER, FRA, USA) with the flag emoji of that particular country appearing along side of the tweet. A patriotic element just added to Twitter for the World Cup 2014, this item is a fun way for World Cup game watchers and Twitter users to show support to their favorite teams throughout the series. Although the feature hasn’t been around in a while, it …