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Customer testimonials are one of the most powerful trust signals that can be used on your website and in your marketing campaigns, including landing pages, traditional advertisements, product and pricing pages, and even your AdWords ads. Ideally, Velocity aims to extract examples of how your product or service has benefited the consumer in their day-to-day life. When framed in the right context, customer testimonials are an immensely powerful trust signal. Credibility is essential to the success of your business, so hire a credible marketing agency with the decades of experience necessary to capture the emotions and moments from the testimonials that will drive future purchase decisions from your customers.
Persuasive testimonials from satisfied customers can sway even the most hesitant prospect, making them a potent weapon in your marketing arsenal. The internet and mobile devices make it possible for consumers to access a wealth of information before they engage with a business. Consumers want reassurance that they are getting a good deal and testimonials make the product feel like a safer investment.