Netflix Data Harvesting

Netflix Data Harvesting and The Future of Interactive TV

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Ok, so we have talked about Netflix Data Harvesting, but what about Interactive TV? Black Mirror is one of the most popular Netflix shows out right now and they just released a movie of sorts. On December 28th, Bandersnatch was released and has revolutionized the way that we stream tv. It stands as one of the first attempts at narrative-driven gameplay. Instead of passively watching the movie, you get to chose as the viewer what the main character does next. At first, the choices seem to be simple ones such as what type of cereal you will eat for breakfast. …

Bird Box

The Success of Bird Box and The Suspected Army of Twitter Bots.

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We hate to start the new year off with spreading gossip, but this one is worth talking about. If you haven’t been living under a rock lately, you’ve heard about the movie Bird Box: a post-apocalyptic thriller starring Sandra Bullock. Conspiracies have been circulating on Twitter about the astounding amount of Bird Box memes. Hundreds of memes that became viral were coming from accounts with less than 50 followers. Some marketing experts have speculated that Netflix has created a team of memers and bots to boost promotion of the film. Regardless of if Netflix was launching memes or not as …

Dissecting Chrysler’s Pacifica Advertisements.

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Knowing your target market is important and Chrysler is aware. For most moms out there, minivans are a way of life. They are easy to help transport children back and forth as well as being spacious enough for entire family trips. Chrysler recently released a new Pacifica Minivan that gives the Pacifica a new attitude. In order to market a sleeker version of a minivan, it was important to market towards the moms with a similar attitude. Moms that still want to remain youthful and fun. Chrysler hired actress Kathryn Hahn, who is known for her quirky personality, to star …

Geofencing Marketing | More Than a Mouthful | Velocity Agency

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Geofencing marketing is the practice of using global positioning or radio frequency identification to define a geographic boundary, and it’s being utilized more than ever! This week, Burger King made headlines with their latest marketing campaign. Beginning on Tuesday, consumers can open a newly revamped Burger King app and venture within 600 feet of a McDonald’s location. This will trigger a deal within a geofence that allows them to order a whopper for one penny. Consumers are re-routed to the nearest Burger King location for pick up. This promotion has been named #WhopperDetour and will only run through December 12th. …

halloween marketing strategy

Getting The Most Out Of Your Halloween Marketing Strategy

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Halloween digital marketing campaigns are best when they feature storytelling. Brands typically plunge right into marketing their products and services for Halloween. Just last year, Halloween spending peaked at $9.1 billion in 2017 and this year, it’s expected to reach $10 billion. People are spending more money on decorations, candy, costumes and haunted house experiences than ever. Velocity Agency specializes in Digital Marketing and we know social media. Here are some ways that successful brands have created great social media campaigns. Decorating your social media profiles Your social media profile is your digital storefront. You can spruce up your social …

Victoria's Secret marketing

Victoria’s Secret Marketing Isn’t a Secret Anymore

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Victoria’s secret may be out of the bag! The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types as self-acceptance and natural beauty are replacing the norms of the past. This new attitude is threatening to everything that Victoria’s Secret’s marketing is known for. Aerie pioneered a movement when it abandoned photoshop in 2014 and launched a campaign called #AerieREAL. It has advertised women that have other body types beyond the thin models that are usually showcased. However, there has been a shift in the demographic as well. Women say …

Five New Marketing Trends

Five New Marketing Trends

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Velocity is always monitoring the trends in the marketing world and adapting. Here are five new marketing trends to be looking out for this year.   Branded Podcasts The best way to capture a millennial’s attention is through their ears. This is why so many brands ranging from GE to Tinger are utilizing branded podcasts. 67 million people over the age of 12 listen to podcasts each month. Attention spans are hard to capture, yet 85% of those who listen to podcasts listen to them in their entirety.   Chatbots Chatbots respond to texts or digital chats and carry on …

direct mail

Direct Mail Advertising Isn’t Dead

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One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels.  In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel. Even junk mail …

iOS app store

Happy 10 Year Anniversary to iOS App Store

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On July 10th, it was the 10-year anniversary launch of the iOS App Store!   Steve Jobs referred to it as the biggest launch of his career. The App store now serves as one of the most important software stores on the planet having 2 million apps, 20 million registered developers, and revenues topping $100 billion over its decade-long lifetime. In current times, it’s easy to forget that things weren’t always this way. When the App store first launched, things were downright strange. It’s incredible to see how far we’ve come in the world of technology. In 2008, services like …

successful youtube channel

How To Build A Successful YouTube Channel

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Have you ever wanted to start a successful YouTube channel? Youtube is a website with millions of viewers every minute from all over the world. It has proven to be an extremely good asset for companies trying to spread the word about their products or services, and when used well can bring your marketing strategy to the next level. But how do you make the most of your channel? Well, from the digital media experts at Velocity Agency, here are few tips for making your Youtube channel really stand above the rest! 1. Original content- one of the easiest ways …