Video Marketing on Social Media

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The most important strategy in content marketing today is video on every social platform. If you don’t implement a social media video strategy for your accounts, then you will come up short. The platforms of distribution for video content online have shifted drastically over the last few years. Facebook gets more daily minutes watched than YouTube. Additionally, Snapchat’s daily views are now in the billions. Video on Twitter has taken listening and one-to-one branding to a whole new level. Most people think that YouTube is the destination for finding the best video content for their social media pages. 300 hours …

Twitter rolls out Moments and Facebook test Reactions

velocity Digital Innovation, Mobile Technology Leave a Comment

The next time you login to Twitter you will notice a new icon on the bottom of your screen. The lightning bolt icon will allow you to access Twitter’s newest feature, Moments. Moments gives you access to trending stories on Twitter along with the most relevant tweets. There are several topic areas in Moments: Today, News, Sports, Entertainment, and Fun. When you first enter Moments you will default onto the Today section, which is a collection of stories and videos from the various sections. News is selection of hard news stories and videos. For instance, when I logged in, I …

Marketing Strategy Don’ts: Twitter Edition | Velocity Agency | New Orleans

velocity Market Information, Professional Development Leave a Comment

In light of the recent Baltimore Raven’s Ray Rice domestic violence tape that went public this Monday, and in response to harsh comments made by public spectators, women everywhere who have been victims of such brutality are taking a stand.  Hashtag #WhyIStayed lets women tell their true tales of horror and despair in hopes to raise awareness on a subject often hidden in the shadows.  Grievous dialogues include, I knew if I left he’d try to kill me and, My fear to leave was greater than my fear to stay, and, I figured if I could hide my bruises I …

McDonalds Mascot For Happy Meal: Happy | Velocity Agency

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McDonald’s let Twitter followers in on a happy little addition last week when they released a photo of their new mascot. Bulging eyeballs and big smiling teeth, a Happy Meal box appropriately named “Happy” made his debut to the internet. This fictional character was created as “an ambassador for balanced and wholesome eating” pushing the idea that kids will be happy to choose healthier options like apples and yogurt in place of french fries in their McDonald’s boxes. These good intentions that began in France in 2009 have sparked mainly negative jokes about the new face of the fast-food chain …

“When I grow up, I want to be just like Facebook.” -Twitter

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It’s that time again — the social media gods got restless and decided to change the way we use Twitter; this time, making it look more like Facebook than ever. At first I didn’t like the new Twitter, but in the name of progress (and this blog), I tried it out. A few hours into the change, it kind of grew on me. Here’s what’s new: Twitter’s new layout allows users to choose a cover photo which is practically identical to the Facebook profile page. Check out Michelle Obama’s page to see an example @FLOTUS Although the cover photo feature makes …

Be Careful What You Hashtag For…| VELOCITY AGENCY | NEW ORLEANS, LA

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Someone call Olivia Pope. NYPD’s got a scandal on its hands. There is no question about it. Marketing has expanded a great deal to include social media. Most companies already know this and have taken to Facebook, Twitter, and other social media outlets to increase their Internet presence, search engine optimization (SEO), and improve their Google score. When Vice President Joe Biden’s Instagram account became known, it picked up a whopping 122,000 followers—not only because the account posted a selfie of Biden with President Barack Obama but also because the account caught the attention of Buzzfeed, a news and entertainment …

Getting Your Thing To Succeed Using Social Media In 2014

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It’s been established that if you want your thing to succeed in today’s information based society you must be advertising online and using social media. Online ads and social media campaigns have the ability to target exact demographics and give consumers, businesses, and event planners the ability to interact in a much more powerful and engaging way than traditional forms of advertising like television, radio, and news.  However, choosing which social media sites to utilize has become a very important and often overlooked step in getting your thing to succeed in the social media world.  From the giants of social media like, Facebook, Youtube, and Twitter to sites …

Your Definitive Guide to the Grammys in 2014: The best ways to watch it, The Performers, and the Presenters

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Every year the Grammy’s come and anxiety mounts as artist and fans alike anticipate receiving the one of the most coveted awards in the Music Industry. This year, the Grammy’s will be held on Sunday, January 26th 2014 at 8pm in the Staples Center. However, if you want to watch the entire ceremony, don’t have cable, or only want to view the acts and awards you care about let this page be your guide. The event is always highly watched and therefore has a ton of commercials. If your like most people and don’t want to watch the whole event, …

Social Media: MythBuster Edition

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Are you still questioning why your business should be on social media?  I can’t tell you how many times I have had this conversation; it is pretty common for small businesses to question why they should be on social media. The main reason is that many can’t understand how social media can truly benefit their business and impact their bottom line. But with 72% of Internet users on some type of social media, your business cannot afford to ignore this communication channel.  In an effort to help you decide whether social media is right for you, I am going to …

RIP Google Reader

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While it’s certainly not the first product Google has axed, the loss of the Reader service today has received more backlash than any previous cut from the tech giant’s team. For the past eight years, millions of loyal users have relied on Google Reader for their daily dose of internet news, all provided in one simple feed. As of midnight on July 1st, these fans will have to find a new RSS home for good. So, if there were so many loyal fans, then why did Google put an end to Reader? There are several clear reasons, and more will …