Meme Marketing Is Here to Stay

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What is a Meme? You’ve probably heard this word being thrown around, particularly in the social media realm, but what does it really mean? By definition, a meme is an image, video, or phrase with text then shared across social media. Typically, memes carry a hidden meaning referring to something socially or culturally relatable. Studies have shown that a person typically spends over two hours per day on social media, constantly surrounded by content, including eye-catching memes. This is an enormous, ever-evolving market that advertisers would be foolish not to tap into. Why Use Memes? Memes have the ability to …

Geofencing Marketing | More Than a Mouthful | Velocity Agency

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Geofencing marketing is the practice of using global positioning or radio frequency identification to define a geographic boundary, and it’s being utilized more than ever! This week, Burger King made headlines with their latest marketing campaign. Beginning on Tuesday, consumers can open a newly revamped Burger King app and venture within 600 feet of a McDonald’s location. This will trigger a deal within a geofence that allows them to order a whopper for one penny. Consumers are re-routed to the nearest Burger King location for pick up. This promotion has been named #WhopperDetour and will only run through December 12th. …

Thanksgiving Marketing Plan

How to Perfect Your Thanksgiving Marketing Plan

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Here at Velocity Agency, we are so excited for Thanksgiving! We have been planning our annual Thanksgiving potluck for a few weeks and our mouths are watering. However, even with food on our radar we are still hard at work helping brands revamp their marketing strategies! Here are some ways to get the most out of your Thanksgiving Marketing plan!   Holiday E-Bast Sending personalized emails to your customers to thank them for doing business with you is a great way to market to your audience. It’s important to express your gratitude to your loyal clients and will inevitably keep …

halloween marketing

Velocity Agency Has the Halloween Marketing Professionals!

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Are you looking for Halloween Marketing Professionals? Just last year, Americans spent a whopping 8.4 billion on Halloween. This is not news for corporations with brands spending millions of dollars every year on Halloween inspired marketing campaigns. The spooky season has become just as big as Christmas or the super bowl. Here at Velocity Agency, we love to come up with holiday-themed marketing campaigns and when it comes to inspiration, we look all around us. Here are six Halloween marketing campaigns that proved to be largely successful. Snickers: Horseless Headsman Snickers conquered Halloween with the famous horseless headsman concept. A …

direct mail

Direct Mail Advertising Isn’t Dead

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One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels.  In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel. Even junk mail …

reddit marketing

Have You Heard of Reddit Marketing | Velocity Agency

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Have you heard of Reddit marketing? Reddit is now being used for massive promotion, influence, and reach. Reddit is the most influential social news platform in the world currently and it drives headlines, traffic and new ideas further than any other social network.  Here at Velocity Agency, we take advantage of all platforms and recognize the power of utilizing all the resources that the internet provides. Here are three ways that reddit can be useful for digital marketing. Researching Content Ideas First, you need to find subreddits that are relevant to your industry and find topics and ideas that are …

blogs

How Blogs Help SEO

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Every popular company has a blog these days. In fact, you are reading a blog right now! However, capitalizing on their blog content to maximize SEO (search engine optimization) results. Here at Velocity Agency, we have a team with an experienced SEO manager and copywriter that will push your brand to success. If your company does not yet have a blog you might be lacking in SEO juice! Here are seven ways you can improve your blog. Create a Compelling Name for Your Blog Depending on your brand, coming up with a compelling name for your blog is an optimization …

social media strategy

The Importance of a Social Media Strategy

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Most people don’t think of the word strategy when they think about social media. Most of us are using social media, however, when it comes to social media marketing, there’s a lot more planning, research, and strategy involved. A social media strategy defines how your organization will use social media to achieve their goals. It’s a statement of intent that outlines the goals and measurable objectives for using social media while targeting the outcomes that you want to achieve. Even if your brand is not actively involved in social media, other businesses are, and they are more than likely winning. …

harmon brothers

The Harmon Brothers Effect

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Every so often, there comes an ad that is plain weird. As weird as it is, it resonates and more than likely you will remember the brand. The Harmon Brothers have crafted a genius marketing strategy that has revolutionized the use of viral videos to sell products. They are the masterminds behind Squatty Potty, PooPourri, and Purple Mattress. Here at Velocity Agency, we are not too proud to admit when other advertising agencies hit the bullseye with their marketing strategies. Velocity Agency is continually researching what advertisements miss the mark and what advertisements are sparking conversations, and we use that …

Successful Omnichannel Marketing

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Technology has become more critical to our day-to-day living, and the lines between what we are doing online and in real life have begun to blur. As human behaviors change, marketers need to react and pursue an omnichannel experience. Our omnichannel strategy at Velocity Agency can be described as a multi-channel approach to marketing, selling, and serving customers in a way that creates a cohesive customer experience no matter how or where a customer reaches out. The difference between this experience and a multi-channel experience comes down to the depth of the integration. A strategy can only be considered an …