Why Do People Buy Things?

SethResearch Leave a Comment

There was once a time where the ultra-wealthy were the only people who had lots of things. Clothing was custom made by a tailor, art was commissioned or passed down from relatives, and dinnerware was considered an heirloom. Normal people had fewer possessions because they only had the basics in order to survive. It may be astounding to think that shopping in the early 20th century was very different from what we know today. A Saturday spending spree at the mall was completely unheard of in 1900. However, once the fun of shopping started to catch on, consumer psychology and …

Starbucks is No Longer Seeing Red

SethSeasonal Leave a Comment

It’s the time of year when the flavors of fall fade away, and peppermint mochas beckon consumer to get holly jolly. A significant signaling of the holidays is Starbucks’s red cup. Since 1997, Starbucks has welcomed the holidays with a cup that ranges from modern and abstract to nostalgic and traditional. The cup design is mostly red with white details to evoke the warm fuzzy feelings we associate with Christmas. In 2015, the company took advantage of the popularity of minimalism in design and debuted a completely red cup. The cup spawned a social media uproar. Consumers claimed there was …

Heineken vs. Pepsi: How to Leverage Today’s Sociopolitical Climate

SethMarket Information Leave a Comment

Today’s sociopolitical climate makes it essential for companies to tread lightly when it comes to advertisement. By now, you’ve probably heard all about the latest Pepsi ad. Many argue that any publicity, whether negative or positive, is good publicity. Pepsi has been swept up in controversy in connection with an ad that depicted Kendall Jenner solving the tension between protesters and police with a can of soda and a smile. This controversial ad did not go over well with its audience and was pulled almost immediately after it aired. However, Pepsi’s mentions on social media were up more than 7,000% …