direct mail

Direct Mail Advertising Isn’t Dead

velocity Digital Innovation, Market Information, millennial marketing, New Orleans, Uncategorized, Velocity News 1 Comment

One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels.  In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel. Even junk mail …

Velocity Agency Intern

Welcome to The Newest Velocity Agency Intern, Aidan!

velocity blogging, Company, Digital Innovation, Graphic Design, millennial marketing, Mobile Technology Leave a Comment

Velocity Agency is a great place to become a well-rounded individual in the world of digital marketing. We have had the pleasure of having talented interns in and out of our office and hope to provide enriching training to young professionals that are still in college. This blog comes to you from Aidan, our newest intern, who has already begun our office’s favorite past-time: teasing our digital marketing manager Moe! “I started working at Velocity in the last week of May, and at the time of writing this, I have just finished my second week. Already I have learned so much …

harmon brothers

The Harmon Brothers Effect

velocity Advertising, Clients, Company, Digital Innovation, Graphic Design, harmon brothers, Market Information, millennial marketing, new marketing 1 Comment

Every so often, there comes an ad that is plain weird. As weird as it is, it resonates and more than likely you will remember the brand. The Harmon Brothers have crafted a genius marketing strategy that has revolutionized the use of viral videos to sell products. They are the masterminds behind Squatty Potty, PooPourri, and Purple Mattress. Here at Velocity Agency, we are not too proud to admit when other advertising agencies hit the bullseye with their marketing strategies. Velocity Agency is continually researching what advertisements miss the mark and what advertisements are sparking conversations, and we use that …

Digital Dating: How We Market Ourselves

velocity Digital Innovation, Mobile Technology Leave a Comment

We’ve all seen movies showing people from the 50’s dating.  A couple would share conversation over a milkshake at their local burger joint. People often dated their high school sweetheart or someone they met at their job during this time. At this point, media wasn’t frequently used to help people find their partner, but then came the 70’s. In 1975, 31-year-old Marilyn J. Applerberg became the editor of a publication known as Single News. Instead of meeting at the local church or in a classroom, people started to meet at singles bars or discos and by putting personal ads in physical …

Google’s and Facebook’s Mistakes Following the Las Vegas Massacre

velocity Digital Innovation, Social Media Leave a Comment

You’ve heard it over and over again no matter how much you’ve tried to ignore it: fake news. Fake news is used to describe a political story which is seen as damaging to an agency, entity, or person. The printing and dissemination of fake news isn’t a new concept. However, in the past, it has been easy for people to understand which news story is inherently false. Last Monday Morning, many Americans woke up to the heartbreaking news of the Las Vegas Massacre which killed at least 59 people and injured more than 500. Google and Facebook displayed false reports …

IoT and GoT Have Something In Common: Feudalism

velocity Digital Innovation Leave a Comment

  It’s 2017, and everyone is on the Internet, seemingly all of the time. You could be scrolling through your social media pages at a red light or shopping for something on Amazon during your lunch. The Internet has made our lives much easier but has also put us at risk. It’s not just the Internet itself; it’s the Internet of Things (IoT). The IoT refers to the ever-growing network of physical objects with internet connectivity and the communication that occurs between them. IoT applications include Smart Home, the Apple Watch, AT&T’s Connected Car, Amazon Echo, and the Fit Bit. …

The Retail Apocalypse and How Your Store Can Survive It

velocity Advertising, Digital Innovation Leave a Comment

For some unfortunate retail brands, the apocalypse is already here: the retail apocalypse. As online shopping becomes more and more popular, brick-and-mortar shops are starting to close their doors, creating a rippling effect across major company icons. Sears and JCPenny alone have closed more than 100 stores each while businesses like The Limited have shut down completely. According to real-estate research firm Green Street Advisors, about one-third of all shopping malls could be at risk of shutting down from these recent closures. Is this the fate of all store brands? According to some studies, not exactly. Like all trends, the …

Moving Towards Virtual Reality: How Did We Get Here?

velocity Digital Innovation Leave a Comment

Virtual Reality is no longer just a plot for a movie about the future, nor is it just limited to video gamers. Goldman-Sachs stated, “We see qualities in VR/AR technology that can take this from nice use case to a device as ubiquitous as the smartphone.” Marketing and media experts say VR advertising could completely change the marketing game within the next two years. 71% of consumers think a brand that uses virtual reality is forward thinking. VR is predicted to impact nearly every industry, but in particular, education, travel, journalism, health care, architecture, and marketing. Just as businesses had …

How Online Casinos Affect Traditional Gaming

velocity Advertising, Digital Innovation, SEO, Timeline, Velocity News Leave a Comment

The casino business is a billion dollar industry that has become increasingly popular online. Once famous features such as slot machines and card tables can now be played on mobile devices, no matter the user’s location. With this new market of online customers, the industry seems eager to break tradition to provide new and exciting offers for players. Thanks to the use of mobile apps, everyday players can download their favorite games with the ability to save game activity as well as money earned. In addition to the connection, casinos also utilize these opportunities to offer free bonuses and prizes for long-term …

It’s Time To Go Digital

velocity Digital Innovation, Market Information, Technology Leave a Comment

A blog about blogs? Let this blog serve as both a reminder and an example of the importance of having a modern digital presence. First, it is a blog so it is by nature digital. Secondly, you found it by either exploring our website or searching for information on the importance of digital marketing and advertising. The moment this blog was posted we significantly increased our chances of bringing our content to you the consumer. We decided on a blog because in this digital age audiences are looking to be reached via digital mediums. It’s the basics of supply and …