Building A Strategic Marketing Plan
Defining a brand is more than a logo, name and slogan: It’s the entire experience that prospects and clients have with your company, product or service. Velocity Agency knows how important developing a promotional strategy to help businesses identify their target market is and how to set measurable goals. We blaze the trail in the marketing world by implementing marketing plans that aim for growth and success for all of our clients.
It’s no surprise that in this digital age, digital marketing is paramount. The reality is, people spend twice as much time online as they did even just 10 years ago and it has revolutionized the way that we shop, interact, socialize, learn, teach and more. Digital marketing is the heart of a powerful and compelling marketing strategy. Velocity Agency is comprised of a fully operative team of professional graphic designers, web developers, creators, advertising specialists, analysts, account executives and more to elevate our clients to new heights.
With so much buzz about digital and web marketing, many traditional business owners are asking themselves if traditional marketing is still alive. No matter the new technologies and channels that marketers have at their disposal, the goal is the same: Understand the customer, understand who wants what, and deliver value to them. Velocity Agency ensures that each of our clients cannot be ignored by implementing traditional marketing strategies in conjunction with digital marketing.
The best companies do their homework. Market Research provides relevant data to help solve marketing challenges that any business can face. Velocity Agency knows that failing to do market research can amount to a death sentence for a product or service. Market research can help to reveal key aspects of the competitor’s products, services, marketing strategies, and target audience. Using this information within your own campaigns can help to lead in the market over your competition and add value to your business or brand.
Public Relations is a strategic communication that builds mutually beneficial relationships between the brand and the public. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions and is one of the most effective methods to communicate and relate to the market. Velocity Agency has decades of experience executing forward-thinking PR to make our clients’ brands shine.
PR Disaster Management
Many business think that a reputation-destroying crisis will never happen to their company, but unfortunately it happens all of the time. In the event that it does, the crisis should be approached with deliberate preparation and planning. Crisis management requires more than an apologetic press release or a CEO’s appearance on television. In the digital age, news can go viral in a flash and companies must be ready to respond to disasters swiftly and decisively utilizing all platforms to communicate with the public. Velocity Agency has devised several plans of attack to make any crisis disappear and remediate the situation accordingly by combining foresight, preparation, and smart and safe responses.