The most important strategy in content marketing today is video on every social platform. If you don’t implement a social media video strategy for your accounts, then you will come up short. The platforms of distribution for video content online have shifted drastically over the last few years. Facebook gets more daily minutes watched than YouTube. Additionally, Snapchat’s daily views are now in the billions. Video on Twitter has taken listening and one-to-one branding to a whole new level.
Most people think that YouTube is the destination for finding the best video content for their social media pages. 300 hours of video content is pushed to YouTube every minute and it assists in growing personal brands. Although it is still valuable, the problem with YouTube is that it’s in a downward trend compared to Facebook’s 4 billion daily video streams. A number that is only going to go upward from here on out.
Facebook has moved to the forefront because of one word: data. Although we already mentioned that video is the most powerful tool in your arsenal on all platforms, it’s important to know how each platform differs.
Snapchat is a great way to reach a younger audience, but keep in mind the video content only lasts 24 hours. It is also perfect for brands that want to give their audience a peek into what happens behind closed doors.
YouTube is ideal if you want to build a community for your brand, but it’s hard to stand out because of the massive size of the platform. Since YouTube is owned by Google, its videos are given higher ranks than those hosted elsewhere.
Facebook is a great forum for engaging with your audience, but posts have a limited lifespan. When a video gets great engagement on Facebook, it shows up in more people’s timelines and serves as an excellent forum for engaging directly with the audience.
Twitter is a powerful engagement tool, but not right for brands looking for deep insight into their audience. It provides countless opportunities for brands to get more engagement with their customers.
This platform is great for engagement from Millennials, but Instagram is known for not playing nice with other platforms. Instagram is owned by Facebook. Therefore, you can use many of the same paid ad data and segmentation options on Facebook.
Velocity Agency has an experienced marketing team that produces highly successful marketing strategies. If you are falling short of developing your brand or just need an extra push, call us today!