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We learn your industry and understand your business as well as its trends
STRATEGY
They say that hindsight is 20/20. That may be true, but Velocity Agency knows you cannot run a business on hindsight. A good strategy looks forward, not back, and at Velocity Agency we build you a strategic marketing plan that is tailored to your company's individual goals. We measure the areas of need for your business and then create a strategy that fills those needs in a cost-effective way.
Research
Velocity’s expert team embarks on the quest to accomplish your goals through thorough research that allows us to gain the insight into your business that we need in order to tailor a strategy to your needs. We do this by asking the right questions about your business, using the proper research tools and comparing the data we obtain to our extensive library of work to determine what we must do differently to make you stand out.
Brand Strategy
Armed with the right data, Velocity proceeds to build your strategic marketing plan. We gather our team in one of our war rooms and hammer out every detail to present you with a crisp marketing plan that the data shows will work for your business. Once we review the plan with you and you approve the plan we move on to the next step.
Account Management
Having a well thought out strategic marketing plan is great, but you’ll need someone to manage it. At Velocity, our account managers have spent years working their way up the marketing chain, so they understand the intricacies of every plan we build and how to implement it. They use this information to communicate ideas to our graphic design team, media department and beyond. They will be there side by side with our SEM manager planning out your Pay-Per-Click campaign while relaying information on our decisions back to you so you can always remain in the loop.
Budgeting
This may sound like a relatively straightforward aspect of your marketing campaign but in reality, budgeting must be carefully considered. Depending on the amount of money your business wants to invest in the plan Velocity creates, our team will plan to allocate the funds in a manner that maximizes your return on investment (ROI).
Planning
With the budgeting taken care of we go back around and begin the process over. Velocity will begin planning adjustments as we carefully the analyze data we gather. Our team will adjust your strategic marketing plan informed by this data to continually tweak and adjust your strategy within the parameters of your budget.