Public relations disaster management, often referred to as crisis management, requires more than an apologetic press release or a CEO’s appearance on television. In the event that it does happen, the crisis should be approached with deliberate preparation and planning. In the digital age, news can go viral in a flash and companies must be ready to respond to disasters swiftly and decisively utilizing all platforms to communicate with the public. Velocity Agency has devised several plans of attack to make any crisis disappear and remediate the situation accordingly by combining foresight, preparation, and smart and safe responses.
Many businesses think that a reputation-destroying crisis will never happen to their company but, unfortunately, it happens all of the time.
Disaster management is a process designed to prevent or lessen the damage a crisis can inflict on an organization and its stakeholders. As a process, crisis management is not just one thing. Crisis management can be divided into three phases: (1) pre-crisis, (2) crisis response, and (3) post-crisis. The pre-crisis phase is concerned with prevention and preparation. The crisis response phase is when management must respond to a crisis. The post-crisis phase looks for ways to better prepare for the next crisis and fulfills commitments made during the crisis phase including follow-up information. The three phase view of crisis management is a tool, not a blueprint. Having one is great, but every disaster is different.
Communication is one of the most fundamental parts of any business strategy; whether it be internal communication with employees or external communication with consumers/media. When a crisis hits, it is important to have a team of experts such as Velocity Agency on your side. Velocity boasts a network of media connections and public relations experts that will help ensure that your business or campaign is presented in the best way possible. Our experts have worked with businesses and campaigns nationally and internationally to ensure that, in a crisis, their message is presented the right way to the right people at the right time. We work diligently to ensure that every PR crisis is handled as efficiently as possible. When you work with Velocity, you are working with the best.