Starbucks is No Longer Seeing Red

velocity Seasonal Leave a Comment

It’s the time of year when the flavors of fall fade away, and peppermint mochas beckon consumer to get holly jolly. A significant signaling of the holidays is Starbucks’s red cup. Since 1997, Starbucks has welcomed the holidays with a cup that ranges from modern and abstract to nostalgic and traditional. The cup design is mostly red with white details to evoke the warm fuzzy feelings we associate with Christmas. In 2015, the company took advantage of the popularity of minimalism in design and debuted a completely red cup. The cup spawned a social media uproar. Consumers claimed there was …

Public Relations Managers

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Superheroes in Disguise Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and the public and is commonly shortened and referred to as PR. A career in PR involves gaining understanding and support for your clients and trying to influence opinion and positive behaviors. You may have heard somebody say “that’s great PR” about a commercial for a brand, or a donation to a charity from a washed up celebrity. One of the most important duties of  Public Relations managers is crisis management. In 1996, Odwalla Good’s apple juice was contaminated with E.coli resulting in …

Six Tips On Getting Your Story Published

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Getting your story published is difficult. In the fast-paced, ever-evolving world of Public Relations, it takes a lot more than simply sending out a press release to obtain the right media coverage for your clients. Our digitized world is constantly stirring with important events  24/7, and having the right strategy paired with the right contacts is key. From my experience with Public Relations, these are the 6 essentials to getting your stories published. Peace out Press Release: In this digital age where consumers demand instant updates from news sources, press releases have lost their value due to the tedious time …