Pinterest has helped you make tons of delicious meals, complete DIY projects, and throw great parties but many people miss the mark entirely when it comes to Pinterest marketing. Just like with any social media platform, Pinterest can help you reach your goals and objectives if you use it correctly. Here are some helpful tips to boost your brand with the power of Pinterest.
Pinterest has very strong search capabilities. You can help even more people find your business by using keywords in the board titles. Make sure that you select a category for each board to help people find them.
Keywords in your description section will increase the chance of your entire page being found. Keep in mind that users can tweet your pins and also include them on their blogs and other social media platforms.
Images that are up to 735 by 1102 pixels can share a ton of information at once. This creates an engaging invitation to repin your pinned article. Remember, you can put the content onto a pinned picture rather than a long and dull caption.
Links to Your Website
You have two opportunities with each pin to add your link: one in the description and one in the source for the pin.
You can also embed pins on your blog, and this is a great way to get more repins. Pinterest makes it easy to get an embed code on site.
Remember that social media platforms can all work together. Tweet your pin and share them on your other social networks where they are relevant.
Pinterest for Business
Just like with most platforms now, Pinterest offers a business account so that you can monitor your data and analytics. On Pinterest, some pins are known as Rich Pins: movie, recipe, article, product, and place. Prepping your website with meta tags and testing out your pins is the smartest tactic to see which pins will bring growth to your product or service.
Collaborative boards help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show up on your Pinterest presence as well. Remember that Millennials and Generation Z love to be a part of the process!
Pinterest marketing can help increase the chance of your brand becoming successful and here at Velocity, we have a team of marketing strategists and social media professionals that work together to implement the best marketing strategies for our clients. If you are feeling confused and need backup, let us help!