Velocity Agency doesn’t leave a page unturned in the world of marketing. Amongst the many ways to promote your business online, there are banners ads, also often referred to as web banners. Banner ads are image-based rather than text-based, which is why more users are attracted to them. They are a popular and efficient form of website advertising because they easily grab people’s attention. The purpose of a banner ad is to promote a brand or company with the goal of getting qualified visitors from the host website to the advertiser's website.
Since banner ads are typically at the top of the screen, it’s important to make sure your ad isn’t ignored. That’s where Velocity Agency comes in.
As you already know, Velocity Agency can create leaderboard ads, skyscraper ads, and homepage takeovers. Homepage takeovers have proven to be an effective format for advertising, simply because of their prominent display on screens. Skyscraper ads are similar to banner ads except that skyscraper ads are vertical and placed on the side of the screen rather than the top. Users are obviously more likely to notice an ad at the top of the screen and a larger format only reinforces this.
These various forms of banner ads will be generated by our graphic design team. They know the importance of style and color, and they understand what ads users will or will not ignore. Once the graphic design team creates the eye-catching ad, the media team experts at Velocity utilize their years of experience to place these banner ads on the websites that your customers are most likely to be browsing. The team at Velocity Agency has more than a decade of market research at their disposal, and they will make sure your banner ad not only catches a user’s attention but also reaches your target market. This strategy enhances the quality of your advertisements while attracting more people to your business.