6 second ad

6 Second Video Ads

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How much could you communicate in 6 second video ads? The advertising industry is shifting, and less is more. The advertising industry is beginning to take a closer look at short-form content. If you have seen six second ads while scrolling through your social media, then you already know that these ads are generating lots of leads. These 6-second ads tell a brand’s story in a creatively challenging time frame. Many researchers have said that attention spans have shrunk, but that’s not necessarily true. Attention spans are actually adapting to different platforms. For example, people still are able to watch …

web designer in metairie

Looking for a Web Designer in Metairie? Meet Marcy Hooper!

velocity Advertising, millennial marketing, new marketing, New Orleans, SEO, Social Media Leave a Comment

Are you looking for a web designer in Metairie? Let us introduce you to Marcy Hooper!  Marcy has found her way back to Louisiana after living many different places including: Baton Rouge; Portland, Oregon; Iowa and Minneapolis. Marcy grew up wanting to be an artist and an archeologist and was a huge fan of Indiana Jones. After going to LSU for two years for Archaeology, she then found that her passion was in Digital Art. Marcy attended SLU and received her Bachelor’s in Fine Arts for Digital Art and the rest was history. “I still like doing my own art. …

harmon brothers

The Harmon Brothers Effect

velocity Advertising, Clients, Company, Digital Innovation, Graphic Design, harmon brothers, Market Information, millennial marketing, new marketing 1 Comment

Every so often, there comes an ad that is plain weird. As weird as it is, it resonates and more than likely you will remember the brand. The Harmon Brothers have crafted a genius marketing strategy that has revolutionized the use of viral videos to sell products. They are the masterminds behind Squatty Potty, PooPourri, and Purple Mattress. Here at Velocity Agency, we are not too proud to admit when other advertising agencies hit the bullseye with their marketing strategies. Velocity Agency is continually researching what advertisements miss the mark and what advertisements are sparking conversations, and we use that …

Successful Omnichannel Marketing

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Technology has become more critical to our day-to-day living, and the lines between what we are doing online and in real life have begun to blur. As human behaviors change, marketers need to react and pursue an omnichannel experience. Our omnichannel strategy at Velocity Agency can be described as a multi-channel approach to marketing, selling, and serving customers in a way that creates a cohesive customer experience no matter how or where a customer reaches out. The difference between this experience and a multi-channel experience comes down to the depth of the integration. A strategy can only be considered an …

best ads of 2017

The Best Ads of 2017

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2017 has been a tough year but a year of remarkable creativity and inspiration. The best advertisements of the year resonated well because of their challenging themes and unique angles. As we enter 2018, let us reflect on the best ads of 2017. Halo Top – “Eat The Ice Cream” The past few years, we all have been very interested in apocalyptic themes. From zombie movies, The Hunger Games book series that have been made into movies, and just plain creepy end of the world thematic elements in everything we are watching: we love the adrenaline rush. Halo Top produced …

All About Pinterest Marketing

velocity Advertising, Company, Mobile Technology, Social Media, Technology Leave a Comment

Pinterest has helped you make tons of delicious meals, complete DIY projects, and throw great parties but many people miss the mark entirely when it comes to Pinterest marketing. Just like with any social media platform, Pinterest can help you reach your goals and objectives if you use it correctly. Here are some helpful tips to boost your brand with the power of Pinterest. Keywords Pinterest has very strong search capabilities. You can help even more people find your business by using keywords in the board titles. Make sure that you select a category for each board to help people …

The Retail Apocalypse and How Your Store Can Survive It

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For some unfortunate retail brands, the apocalypse is already here: the retail apocalypse. As online shopping becomes more and more popular, brick-and-mortar shops are starting to close their doors, creating a rippling effect across major company icons. Sears and JCPenny alone have closed more than 100 stores each while businesses like The Limited have shut down completely. According to real-estate research firm Green Street Advisors, about one-third of all shopping malls could be at risk of shutting down from these recent closures. Is this the fate of all store brands? According to some studies, not exactly. Like all trends, the …

Identifying Your Employer Brand

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Branding is quite arguably the most important aspect of any business, no matter how large or small. A company’s brand goes well beyond just a logo and a slogan. A brand is a promise you make to your customer. With an understanding of your brand, your customer will know what to expect when it comes to interacting with your business or purchasing products and services. Your brand is who you are, who you want to be and what you are perceived to be. That perception is from the eyes of your customers. But what does your brand look like from …

Digital Casino Marketing

velocity Advertising, Market Information, Professional Development, Timeline, Velocity News 3 Comments

Let’s face it, marketing in the ad-saturated world of 2017 is difficult, but marketing a service that depends on people spending money with the risk of seeing no tangible return can seem almost impossible. However, just as the gaming industry has endured various periods of adjustment and difficulty in the past, gaming endures through and with the digital age. In years past, casinos often relied on the flashy styling of their gaming machines complete with graphics and flashing lights. Luckily for the gaming industry, the internet and digital casino marketing are perfectly suited to continue this tradition of flash and glamour. Nevertheless, it …