Annex is Velocity Agency’s proprietary program that allows businesses and organizations to gather information on individuals that step onto their or their competitor’s property; information which would be impossible were it not for the software’s cutting-edge Geo-Fence technology. Velocity's casino marketing strategy has the ability to implement a geo-fence campaign of any custom virtual boundary, regardless of perimeter size. Velocity will then serve ads in the defined virtual boundary to mobile devices. Once an ad (viewable impression not required) is delivered, Velocity will receive a unique code for each phone which allows ANNEX to organize data for implementation in your next campaign.
Personal Identifiable Data
- First Name
- Last Name
- Email Address
- Phone Number
- Physical Address
- Current Vehicle
(Make / Model)
- Soft Credit Range
(estimation of credit score)
- Over 300 additional data points
GEO-FENCING YOUR PROPERTY
Velocity has the ability to implement a geo-fence campaign which can be any custom virtual boundary, regardless of perimeter size. We will gather Personally Identifiable Data (PID) on your property's visitors using proprietary methods and technologies developed by Velocity.
GEO-FENCING YOUR COMPETITORS
Velocity can strategically target direct competitors of your business or organization to gather Personally Identifiable Data (PID) on the visitors. This will give us the ability to determine the behavior of consumers in the area as well as give insight on the competitor’s foot traffic in order to determine what actions would be best to take in order to divert attention back to your business or organization.
Most websites have thousands of visitors that log on each day. However, most visitors take no action; these are commonly referred to as “abandoned visitors”. Because they take no action, these abandoned visitors leave virtually no usable data. With ANNEX, we are able to deliver personally identifiable data on these abandoned visitors and turn a bounce into useful information.
The possibilities are limitless.
Once the individuals are identified with their name, physical address, email address, phone number, and credit range, we can launch multiple campaigns with various objectives to target each person individually. Everything can be customized to better reached specific individuals, from personalized direct mail campaigns to personal email campaigns, and so much more. Velocity can deliver data in a spreadsheet, daily, weekly, or monthly, based on your preference. With this data, we can individually target consumers or groups with customized offers and/or promotions, increasing the success rates of your campaigns and raising engagement, retention, and more.