It’s a Facebook Thing: Connecting Users With The Products They Want

velocity Social Media

  You’re scrolling through your newsfeed, you see a sweatshirt that has your name or your profession in a catchphrase, and it’s only $30. It feels weird to see something so distinctly “you” pop up. So, how does Facebook do that? If you feel like Facebook has more ads than usual, you aren’t dreaming it up; Facebook has been hitting all of us with more ads that are more relevant to us. Although it may seem unnerving at first, Facebook’s data collection tools are fascinating and can often connect users with products they want.   Facebook uses your profile to …

The Pets of Velocity Agency

velocity Velocity News

You’ve met all the humans of Velocity, but now it’s time to meet the Veloci-dogs! In honor of National Dog Day, we thought we’d introduce you to our favorite furballs!   Layla Sutton, Social Media Manager “This is Brother! I named him this because I have a younger brother who lives in VA that I am really close to and when I moved to New Orleans it was hard to not live in the same area as him. I got him in January when he was 6 weeks old so that I would have a walking partner and someone to …

MySpace’s Decline into Facebook’s Uprising

velocity Social Media

Move over Tom! Oh, hi, Mark! Long before you were on Facebook, there was a site that many of us had a space on that was just for us. It was appropriately named MySpace, and everyone quickly jumped on board to have one. In the spring of 2008, MySpace was the top social media site in the world. In April of that same year, Facebook grabbed the lead and never looked back. Over the next three years, Myspace would lose over forty million unique visitors per month, lose both of its co-founders, and lay off most of their staff. How …

Heating Up Your Summer Marketing

velocity Seasonal

Summer is usually one of the perfect times for a vacation. The weather is beautiful, kids are off from school, and people tend to take things slower than usual. As everyone takes a break from the rest of the year, however, marketing brands and entrepreneurs may want to use this time to get ahead of the curve. Though the season can be a slower one for some companies, summer promises a time for new opportunities in promotion, something that can affect business for the rest of the year. One way to do this is to understand the certain trends that …

Let’s Talk About Layla!

velocity Velocity News

Who’s ready to meet another proud employee of Velocity Agency? I know we always are! Today we give the spotlight to Layla Sutton, our newest addition to the social media department! Layla hails from a small town in Snow Hill, North Carolina, but her love of music brought her to New Orleans. Upon her first trip to New Orleans, she fell in love with the food, culture and most importantly the vibrant musical climate. Growing up doing music in church, she transitioned to being on her high school drumline and continued her passion for music education at East Carolina University. …

Heineken vs. Pepsi: How to Leverage Today’s Sociopolitical Climate

velocity Market Information

Today’s sociopolitical climate makes it essential for companies to tread lightly when it comes to advertisement. By now, you’ve probably heard all about the latest Pepsi ad. Many argue that any publicity, whether negative or positive, is good publicity. Pepsi has been swept up in controversy in connection with an ad that depicted Kendall Jenner solving the tension between protesters and police with a can of soda and a smile. This controversial ad did not go over well with its audience and was pulled almost immediately after it aired. However, Pepsi’s mentions on social media were up more than 7,000% …

Thinking Outside The (Tinder) Box

velocity Digital Innovation, Mobile Technology

Unless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features. While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already …

Pin it to win it, Pinterest’s Value on the Rise | Velocity Agency | New Orleans

velocity Digital Innovation, Social Media

Pinterest has made it to the big league of social networks! Last Thursday the four-year old company announced it’s raised investment of $200 million that now puts the scrapbook-like site valued at an unbelievable $5 billion. Needless to say, procrastinating college females are not surprised. Regardless of the small revenue Pinterest generates, the site seems to be climbing in the eyes of venture capitalists. Given the risen value of 32 percent of the company from just seven months ago- we have to agree. One of the reasons Pinterest attracts so many users is the concept of “doing” behind the network. …

Be Careful What You Hashtag For…| VELOCITY AGENCY | NEW ORLEANS, LA

velocity Social Media

Someone call Olivia Pope. NYPD’s got a scandal on its hands. There is no question about it. Marketing has expanded a great deal to include social media. Most companies already know this and have taken to Facebook, Twitter, and other social media outlets to increase their Internet presence, search engine optimization (SEO), and improve their Google score. When Vice President Joe Biden’s Instagram account became known, it picked up a whopping 122,000 followers—not only because the account posted a selfie of Biden with President Barack Obama but also because the account caught the attention of Buzzfeed, a news and entertainment …

Google’s ‘Shelfie’ Prank Becomes Latest Feature | Velocity Agency | New Orleans, LA

velocity Digital Innovation, Market Information

Following Popularity of April Fools Feature, Google Releases ‘Shelfie’ April Fools: the day for pranksters rolls around every April 1st, evoking joy or dread, depending on whether or not you’re a lover of schadenfreude. Never one to be outdone by others, tech-giant Google launched a salvo of its own pranks last Tuesday. Between transforming Google Maps into an augmented reality game of Pokémon and the invention of the Magic Hand, a device that lets mobile users text and surf the web on their tablets and phones without lifting a finger, the company made a huge splash. “Shelfie” Prank Becomes Permanent …