Tag: social media

Social Media

It’s a Facebook Thing: Connecting Users With The Products They Want

 

You’re scrolling through your newsfeed, you see a sweatshirt that has your name or your profession in a catchphrase, and it’s only $30. It feels weird to see something so distinctly “you” pop up. So, how does Facebook do that? If you feel like Facebook has more ads than usual, you aren’t dreaming it up; Facebook has been hitting all of us with more ads that are more relevant to us. Although it may seem unnerving at first, Facebook’s data collection tools are fascinating and can often connect users with products they want.

 

Facebook uses your profile to create personalized ads. If you like Target’s Facebook page, then Target will start delivering ads to you. Facebook will deliver ads to you based on what your friends like. However, it’s not just what you and your friends are doing alone that generates ads; it’s also demographic information. Major life events like getting engaged or married will produce content specifically for you. If you are recently engaged and post it to Facebook, wedding dresses and wedding venues will start to populate your feed. Kind of cool, huh?

When an advertiser creates an on Facebook, it can select all sorts of parameters, so it reaches the right people. For example, if someone is trying to sell a swimsuit: They can target it towards people that live near large bodies of water or has swimming listed in their interests. The more information you put about yourself on Facebook such as your age, where you live, where you graduated college, activities you like and where you work: This all will determine what ads are delivered to you.

If you don’t include all of this information on your profile, Facebook turns to your friends to fill the gaps. Facebook only needs to know one particular thing about you, like where you live, and what your friends provide to create a reasonable demographic that advertisers can use to reach you.

Let’s say you have a Facebook account just for the sake of having a profile. Facebook collects data through companies such as Datalogix, Acxiom, Epsilon, and BlueKai. These companies collect information about you through things like store loyalty cards, mailing lists, public records, browser cookies and more. So, if you are a customer at Starbucks and utilize their rewards program, you will see a Starbucks ad pop up on your Facebook at some point, or even a tee-shirt with a coffee cup on it saying Coffee Addict.

These data collection companies know more than you would think: race, gender, buying habits, economic status and more. If you don’t use loyalty cards or enroll in reward programs when you shop, Facebook still has you pinpointed. If you purchase a car at a dealership, they will more than likely ask you for your email to send you reminders about car servicing and more. That dealership wants to advertise on Facebook, so they upload a list of all of the email addresses they have. That data is then made private, and Facebook pairs the email addresses with the one you registered on Facebook. If these match, you might see an ad from that dealership on Facebook. Your friends might see the same ad from the dealership because they are reaching out to their target audience.

There’s no reason to feel a little spooked by all of this, but all of this information is kept private. Facebook uses a system called hashing to prevent from all of your private information from leaking. When you went to the grocery store last week, and you tried a new brand of yogurt that has just launched and used your discount card at check-out, Facebook might have delivered an ad for that yogurt that you had not seen previously. Don’t worry; it’s not because your phone heard you say how delicious it was at first bite.

Here at Velocity Agency, we pride ourselves in our knowledge of data collection and ad targeting. If you are trying to expand your target audience, we can help you take your brand to new heights. We have the knowledge and experience to make those internet users stop mid-scroll and CLICK the purchase button.

Velocity News

The Pets of Velocity Agency

You’ve met all the humans of Velocity, but now it’s time to meet the Veloci-dogs! In honor of National Dog Day, we thought we’d introduce you to our favorite furballs!

 

Layla Sutton, Social Media Manager

“This is Brother! I named him this because I have a younger brother who lives in VA that I am really close to and when I moved to New Orleans it was hard to not live in the same area as him. I got him in January when he was 6 weeks old so that I would have a walking partner and someone to explore the city with and he has become my best friend. Brother loves food more than I do which says a LOT. His favorite things to do is steal cotton balls from the bathroom, go to the dog park to play with other dogs and he’s actually a really good cuddler. His favorite toy is his giant tennis ball. ”

Beau Runnels, Editor

“I never had a dog, but my dad did raise a wolf. Her name was Feather and she was a sweetheart. She loved children, especially the chewy ones. This is a photo of my dad reading to some school kids, Feather was there to protect him in case one of the little thugs tried to knife him. Feather had a scar on her nose from when she found out porcupines were indeed not made from pork. She called them Needle-Rats from then on… Feather also talked, but cursed a lot. RIP Feather 1995-2011”

 

Linda Nickerson, Office Manager
“This is my dog Abby.  She is 5 years old and was a rescue from the 9th ward in New Orleans.  She has two cat brothers (Coal and Stanley) to protect her!!”

 

Josh Spencer, SEO Manager
“All I have to contribute is my family’s Mini Australian Shepard. His name is Percy, and he cries so incessantly when he has to ride in the car that we have to feed him little doggie valiums to calm him down.”

 

Alex Dufresne, Jr. Editor
“This is my sister’s boxer, Balboa Seabiscuit, but we call him Bo for short. His hobbies include staring at interesting things off camera and relaxing on his private Yacht. He is also the reason I refer to Beau Runnells as “Human Beau” when talking to my family. I know I could just say “Dog Bo” instead, but that would be silly. “

 

Alison Pitre, Account Manager
“Meet Chuy, we rescued her from the streets of New Orleans about 4 years ago and she has had my heart from the first day I saw her. She is the sweetest little Chihuahua in the world! On a fat day, she is 5 lbs. She howls like a wolf and spins like a ballerina when excited. Meet Gidget, she is half Chihuahua and half Corgi. We adopted her from the SPCA 3 years ago. Don’t let her teddy bear good looks fool you…she will tear your face off. Meet Tchoupitoulas, we adopted her from the SPCA about 5 years ago. She is a pit bull mix. Tchoup likes to spend her days laying on the sofa watching Steve Harvey. She also likes to go for short walks on the levee. She loves playing with Chuy.  She is afraid of cats.”

 

Emily Kranz, Media Assistant
“This is Dexter. He’s a 2 1/2-year-old Shih Tzu. His hobbies include indulging on treats, chasing frisbees that are bigger than he his, and pretending he’s from Endor by rocking his Ewok costume.”

 

Danielle Doty, Social Media Manager
“Spooky and Savage were the only two in their litter. They are long haired dachshunds who are inseparable and love to get into trouble. I originally planned only to adopt one, but then I came home with two puppies. Oops! Spooky is full of energy and always up for an adventure, whereas Savage is patient and gentle (except with lizards).”

 

Chase Treadway, Web Developer
“This is Delta, AKA ‘Hot mess’. AKA ‘That’s not your food.’ AKA ‘no ma’am.’ AKA ‘I’m sorry, my child is a con artist, and I’m not responsible for those genes'”
Social Media

MySpace’s Decline into Facebook’s Uprising

Move over Tom! Oh, hi, Mark!

Long before you were on Facebook, there was a site that many of us had a space on that was just for us. It was appropriately named MySpace, and everyone quickly jumped on board to have one. In the spring of 2008, MySpace was the top social media site in the world. In April of that same year, Facebook grabbed the lead and never looked back. Over the next three years, Myspace would lose over forty million unique visitors per month, lose both of its co-founders, and lay off most of their staff.

How did this happen so fast?

First things first, it’s important to know why and how MySpace started. In 2003, MySpace was created by people in the entertainment industry, not by technology experts and therefore could not innovate at the pace that they needed to compete.  However, MySpace was greatly influential in the music industry. In late 2003, Fin Leavell encoded his music into a myspace profile, becoming the first MySpace musician. Shortly after MySpace was sold to Rupert Murdoch, the owner of Fox News and 20th Century Fox, they launched a record label: MySpace Records. The record label was made to discover unknown talent on MySpace Music. Some well-known singers such as Lily Allen, Owl City, Hollywood Undead, Sean Kingston, and Arctic Monkeys rose to fame through myspace.

Although Rupert’s idea of incorporating a record label with MySpace was a smart business move, Rupert had an old school way of thought and is said to be a major contributor to the fall of MySpace. Critics claim that MySpace failed to execute the product development by not copying Facebook in design quickly after Facebook launched.

Facebook let third-party developers create apps on the site in 2007 while MySpace held tight to the notion that it would be able to create its own products. This strategy slowed down the process tremendously for MySpace to stay on top of the ever changing market. The former head of MySpace, Mike Jones, has stated that MySpace put up barriers to user enjoyment by forcing members to use anonymous pseudonyms in the place of their real identities, where Facebook encouraged members to use their real names.

Once Facebook took off, MySpace decided to give up on its social media leadership dreams and narrowed its focus to being a social entertainment destination. However, this has not been proven as a successful venture either. Many other websites have followed MySpace’s lead by creating music streaming sites such as Bandcamp which allows musicians to get paid for their music by allowing consumers to buy tracks or albums online.

When it comes to social media and website development, there are six lessons that we can learn from MySpace’s failure.

  • Authenticity is important 
    • The success of Facebook and the corresponding demise of MySpace is partially due to real names adding an aura of legitimacy while removing a layer of anonymous creepiness.

     

  • Standardization is better than free-range 
    • Facebook allows minimal customization regarding overall layout, look and feel. This feature has proven to be successful.

     

  • Mobile is critical
    • MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket is partly responsible for their decline.

     

  • Think beyond your website 
    • There has never been any significant effort to distribute MySpace broadly across the web by implementing it into other sites. Facebook has made it so that a user can use their Facebook login for a multitude of apps, making registering for new accounts incredibly simple and making Facebook almost a necessity.

     

  • Be business-friendly
    • MySpace has always been user-focused rather than business-focused and has rarely created features specifically for business.

     

  • Don’t sell too early
    •  MySpace made the biggest mistake by selling prematurely in 2006.

Facebook seems to have real staying power for the time being because of their highly adaptive nature and versatility and friendliness in the ever growing internet world. Here at Velocity, we pride ourselves in staying ahead of social media trends and implementing ingredients for success in our marketing strategies. We understand the importance of not only monitoring where social media platforms succeed but also where they fail. If you are in need of social media experts to take your brand to the next level, you know where to go!

Seasonal

Heating Up Your Summer Marketing

Summer is usually one of the perfect times for a vacation. The weather is beautiful, kids are off from school, and people tend to take things slower than usual. As everyone takes a break from the rest of the year, however, marketing brands and entrepreneurs may want to use this time to get ahead of the curve. Though the season can be a slower one for some companies, summer promises a time for new opportunities in promotion, something that can affect business for the rest of the year.

One way to do this is to understand the certain trends that remain popular every summer. For instance, the summer months have notably higher numbers of beer and hot dog consumption. The Fourth of July also earned approximately $755 million for the fireworks industry, one of their busiest days of the year. Moreover, studies at WalletHub have found that an average $941 is spent on every person during a summer vacation. Summertime is not a relaxed time for the wallets, but how do brands reach beyond those products?

The answer to that question is basic content management. This means not only tooling the products to fit with the season but tooling the message to fit as well. In the new age of social media, it’s almost a requirement to be on top of reaching out to the public, and online settings can provide the best way to form a content strategy. The best way to understand this method is looking towards online trends and the content that Americans share across social media. Those sharing pictures of their families at the beach could be good targets for ads regarding summer wear or even vehicles for travel. By keeping track of this online activity, companies can better understand the consumers they want to target, thereby learning what is best to market to them. Simply extending ads to popular social sites like Pinterest or Snapchat can be a good start.

Most importantly, the summer season allows companies to plan for the rest of the year. Upon reaching out to people and their online preferences, businesses can update their content strategy with empirical data revealing new favorites or new sales numbers. If these months are inevitably slow, the summer can be the perfect time to reach out to new clients and revitalize the home base. Even if some consider the summer to be a vacation break, there is no time like the present to manage the industry better.

Whether the summer months means extra work or vacation time for people, the season is always the best place for opportunity. Sometimes, that’s all an ad campaign needs to work.

Velocity News

Let’s Talk About Layla!

Who’s ready to meet another proud employee of Velocity Agency? I know we always are! Today we give the spotlight to Layla Sutton, our newest addition to the social media department!

Layla hails from a small town in Snow Hill, North Carolina, but her love of music brought her to New Orleans. Upon her first trip to New Orleans, she fell in love with the food, culture and most importantly the vibrant musical climate. Growing up doing music in church, she transitioned to being on her high school drumline and continued her passion for music education at East Carolina University. In that time, she was always writing in journals. She took up blogging and social media when Myspace made its debut (remember that?).

Since she moved to New Orleans almost three years ago, things changed very fast. Layla started working part time for her father with his media and marketing business that he and his wife had created. Layla began to notice that her love for working with people combined with taking loads of psychology and education classes in college made her a natural at working in marketing. She’s always liked monitoring people’s behaviors, and now she’s doing it through a computer screen. She has previously taught preschool music at St. George’s Episcopal School as well as music at the Louisiana Academy of Performing Arts where she still teaches percussion lessons now in the afternoons and on the weekends.

Outside the office, she is also the lead singer for the New Orleans Ragweeds, the percussionist and vocalist for Sunshine Brass Band, drum set for the Tiny Furniture Ensemble, and has played with the New Orleans Volunteer Orchestra. When she’s not working, she’s also checking out new brunch spots, watching live music, laying by a body of water somewhere, and playing with her blue heeler puppy named Brother. Sounds like a great new addition to the team!

Market Information

Heineken vs. Pepsi: How to Leverage Today’s Sociopolitical Climate

Today’s sociopolitical climate makes it essential for companies to tread lightly when it comes to advertisement. By now, you’ve probably heard all about the latest Pepsi ad. Many argue that any publicity, whether negative or positive, is good publicity. Pepsi has been swept up in controversy in connection with an ad that depicted Kendall Jenner solving the tension between protesters and police with a can of soda and a smile. This controversial ad did not go over well with its audience and was pulled almost immediately after it aired. However, Pepsi’s mentions on social media were up more than 7,000% the day it debuted. In total, Pepsi was brought up more than 1 million times across Facebook, Twitter, and Instagram.

It’s difficult to tell if Pepsi’s purpose in making the ad was to stir up controversy. Despite the ad being called a tone-deaf take on “protest as brunch,” as well as “a trivialization of civil rights activism in America,” Pepsi may be onto something. Controversy is no stranger to consumer marketing today, and the statistics show that maybe this wasn’t the big PR blunder that it was made out to be: a large percentage of minorities — namely Latinos and African-Americans — viewed Pepsi more favorably after watching the ad. A whopping 75% of Latinos said the ad made them more favorable to the soda brand, while 51% of African-Americans said the same. Only 41% of whites said the ad made them more favorable toward Pepsi.

If social media in 2017 has shown us anything, it’s that no matter how bad the PR move, there will be another brand waiting to steal the spotlight shortly thereafter. Competing companies will sit back and watch as companies like Pepsi generate outrage online, all while plotting their marketing move to heal the wounds.

Directly following the Pepsi ad fiasco, Heineken stepped up to the plate. Heineken decided to launch a much longer video campaign that would show completely different people settling their differences over a crisp and refreshing beer. Consumers received this ad especially well after the Pepsi fluke. Heineken’s ad is an example of how companies turn another company’s PR trash into their treasure by learning from consumers. Social media platforms have been miracle workers in this way, they give valuable insight into consumer behavior, thoughts, and values.  Companies now have an inside look at what their audience wants, and when they make a mistake, they will never hear the end of it.

Here at Velocity, we are always identifying and examining what resonates with our audiences. 55% of local online consumers across 60 countries say that they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. Welcome to 2017, where beer is sold by pulling your heartstrings and say goodbye to the ads of the 80’s, where babes in bikinis were the secret weapon of selling.

 

Digital Innovation, Mobile Technology

Thinking Outside The (Tinder) Box

unnamedUnless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features.

While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already encroached into popular media with  numerous references to “swiping right” in advertising or even fun commercials such as this one from Franks Red Hot Sauce:

or the hilarious “Girls React To Tinder Lines” from MeUndies.

Tinder Launched it’s first official paid video ad last month with Bud Light’s Whatever USA video promotion, yet it wasn’t the first we’ve seen of advertising on Tinder. This year alone has seen major campaigns from The Mindy Show, Ex Machina, a fun date night out with the Atlanta Hawks for “Swipe Right Night”, a failed attempt from Gap’s “Pants Partyand my favorite… a date with Dominoes for singles home alone on Valentines Day.

It was no surprise to see the app used so heavily at South By SouthWest this year as touring musicians often use it as a way to connect with people in various cities and invite them out to their shows. It was only a matter of time until a musician launched a single on the platform like Jason Derulo did earlier this year with his video “Want to Want Me” which appeared to many as a Tinder “booty call” fantasy that enticed more than 1.1 million viewers to  swipe right and view his new video in only three days.  I have to admit that a part of me is sad to see the organic interactivity of the app overrun by paid players with dollars as there is something to be said for making a personal connection in the digital age.

While there is no doubt big brands are storming the gates, Tinder has proven itself to be a wonderful organizing tool for activist groups and non-profit organizations. The app was initially utilized by these organizations in 2013 and 14 as a new, free way to reach people. From hilarious interactions with “Nurse Nicole” who simply wanted to discuss men’s health issues during the “Matches for Mens Health” campaign, to human rights campaigns from Amnesty International and the Immigrant Council of Ireland that helped raise awareness about abuse and human trafficking, these groups were able to engage thousands of users directly with their causes.  In the case of  Operation “The Blind Date” profiles of 100 missing people were created and 23 were found using the app and my favorite “Puppy Love” an effort from Social Tees Animal rescue in New York that had over 1500 potential animal placements in only 24 hours.

Tinder has also proven itself to be a remarkable research tool for organizations, universities and marketing agencies across the country that have run all sorts of experiments to see what reactions people have to everything they can think of; including smoking, beards, dating trends, cultural sensitivity and more.

It will be interesting to see if non-profit organizations, educators, artists, activist or even small business owners will be able to compete with the new advertising initiatives Tinder will be offering. Tinder is already cracking down on “unauthorized” app usage that violates the apps “terms and conditions” clause. Yet, we won’t have to wait much longer to see what targeted pricing looks like.Rumor has it that general advertising options for the public may be available as early as August 2015.

Digital Innovation, Social Media

Pin it to win it, Pinterest’s Value on the Rise | Velocity Agency | New Orleans

Pinterest has made it to the big league of social networks! Last Thursday the four-year old company announced it’s raised investment of $200 million that now puts the scrapbook-like site valued at an unbelievable $5 billion.

Needless to say, procrastinating college females are not surprised.
Regardless of the small revenue Pinterest generates, the site seems to be climbing in the eyes of venture capitalists. Given the risen value of 32 percent of the company from just seven months ago- we have to agree.

One of the reasons Pinterest attracts so many users is the concept of “doing” behind the network. Unlike most social media sites, Pinterest encourages people to “pin” the craft, workout, recipe, or outfit and then use what you find in your real life. By sharing the content from other boards you follow, you are allowing these great ideas to reach other people and so on, and so on…the general theme being to find something fantastic and pass it along to friends.

A Forbes article featuring a statement from the social data platform tool Sharethis mentioned Pinterest had more share activity than Facebook and Twitter users in 2013. The key to this platform’s success is the ability it has to reach beyond sheer follower numbers to focus on purchase intent and brand engagement.

Online retailer Wayfair found that visitors from Pinterest were 20 percent more valuable overtime than average Wayfair visitors in terms of revenue. As it turns out, all of the pinning has a purpose.

Not only is Pinterest taking over our screens. Now thanks to Nordstrom we can find our top-pinned items in store. In 13 participating Nordstrom retailers, shoppers can find the Pinterest logo located on the most sought-after merchandise. This is a profitable move, especially considering Nordstrom’s Pinterest has over 4 million followers.

Following the trend of selling ad’s, the social site has began transacting with brands like Kraft, General Mills, Lululemon and Gap. All of which have paid up to $1-2 million for 3-6 month commitments to run these promoted advertisements.

However, huge brands don’t get to have all of the fun. The backbone of the network is based on your average consumers like you and me. Growing popularity in the land of stay-at-home mothers, many Pinterest boards are filled with detailed crafts and intricate DIY projects that the site is creating a bit of a “supermom” stereotype. The social network allows both men and women alike to connect on a level that is unlike anything Twitter or Facebook has to offer.

Luckily, budding value of Pinterest is likely to increase as time passes. With the users continuing to pin and the advertisements beginning to roll in, the social network may soon one day become the ultimate tool for marketing. In the meantime, perhaps you can find the 87th project using mason jars and pin it to your board.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Social Media

Be Careful What You Hashtag For…| VELOCITY AGENCY | NEW ORLEANS, LA

Be Careful What You Hashtag For

Someone call Olivia Pope. NYPD’s got a scandal on its hands.

There is no question about it. Marketing has expanded a great deal to include social media. Most companies already know this and have taken to Facebook, Twitter, and other social media outlets to increase their Internet presence, search engine optimization (SEO), and improve their Google score.

When Vice President Joe Biden’s Instagram account became known, it picked up a whopping 122,000 followers—not only because the account posted a selfie of Biden with President Barack Obama but also because the account caught the attention of Buzzfeed, a news and entertainment site popular with the 18-25 year-old crowd.

Social media management over at NYPD was looking to get the same kind of attention. But, as the white-hat-wearing Pope would say, one can’t just send out a message—one needs to control the narrative. On April 22nd, around noon, a tweet was sent out from the NYPD News Twitter account, prompting users to tweet a picture they might have of them with the NYPD, using the hashtag, #myNYPD.

Within a few hours, the hashtag was trending on Twitter and Facebook. Users were posting photos of police brutality, violence, and abuse under the hashtag #myNYPD. At its peak, the hashtag was being used about 16,000 times an hour according to hashtag.org.

The intention of the hashtag campaign was to find and feature a few of the best photos on the NYPD Facebook page. The hashtag took—though probably not in the positive way that it was intended—and now they have quite a selection to choose from.

Looking at the hashtag campaign from a marketing standpoint, the change in the message may not be that bad. The public often dislikes the police regardless because they associate them with the inevitable: tickets, arrests, traffic, sirens, antagonizing peaceful protestors, etc.

But, it’s not like the police is a client that needs to get re-hired for a job. The NYPD isn’t a restaurant or club that will go out of business because of bad press. The NYPD will just go on being disliked as they usually are, except now, they’ll have an incredible SEO score!

According to Tory Starr from PRI.org, the tweets alone launched a global discussion on police brutality—just another progressive step the people of the Internet have taken together.

So, what have we learned from this hashtag blowup? Record the events around you—they can give you a powerful voice and instill change. Also, mass communication means that your audience may turn your message into something completely different.

The #myNYPD publicity can go either in a positive or negative direction—we’ll have to wait and see what they do about the pictures of police brutality flooding the Internet. In the meantime, maybe Ms. Pope will swoop in and save the day.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Digital Innovation, Market Information

Google’s ‘Shelfie’ Prank Becomes Latest Feature | Velocity Agency | New Orleans, LA

Following Popularity of April Fools Feature, Google Releases ‘Shelfie’

April Fools: the day for pranksters rolls around every April 1st, evoking joy or dread, depending on whether or not you’re a lover of schadenfreude. Never one to be outdone by others, tech-giant Google launched a salvo of its own pranks last Tuesday. Between transforming Google Maps into an augmented reality game of Pokémon and the invention of the Magic Hand, a device that lets mobile users text and surf the web on their tablets and phones without lifting a finger, the company made a huge splash.

“Shelfie” Prank Becomes Permanent Function

Of all of Google’s April Fools pranks, only one proved successful and “practical” enough to find a place among the company’s ever growing suite of tools it offers its more than 425 million Gmail users. A function named “Shelfie” was released in the prank onslaught, giving Google users the ability to share their custom Gmail themes with the world at large. For most people, the fact that Gmail offers 15gb of free storage and the ability to send e-mails of up to 25mb in size is reason enough to use the service, but by adding the hugely popular “Shelfie,” now referred to as Shareable Custom Themes, to Drive, Maps, and the rest of its menagerie of services, Google has tightened its grip on its users, if only slightly.

Should We Be Surprised by Its Success?

It’s hard to believe that the Silicon Valley behemoth only intended “Shelfie” to be a one-off joke. In a world where 70 billion pieces of content — from selfies, to statuses about cooking dinner, to overly emotional song lyrics — are shared just on Facebook every month, another web function that gives self-promotion capabilities to the “Me generation,” particularly one syncing with a hugely popular e-mail service, is sort of a no-brainer for added success. As a millennial myself, I plan to start sharing my custom themes, whether “My Little Pony” or “Frozen” inspired, straight away.

What custom Gmail theme are you most looking forward to sharing?

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

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