Most people don’t think of the word strategy when they think about social media. Most of us are using social media, however, when it comes to social media marketing, there’s a lot more planning, research, and strategy involved. A social media strategy defines how your organization will use social media to achieve their goals. It’s a statement of intent that outlines the goals and measurable objectives for using social media while targeting the outcomes that you want to achieve. Even if your brand is not actively involved in social media, other businesses are, and they are more than likely winning. …