It goes without saying: the gaming and entertainment industry is one of the most dynamic and rapidly growing industries in the world. With ever-growing competition, casinos must rely on strategic marketing to both define their brand and differentiate themselves from their competitors.
Velocity Agency has helped a variety of casinos develop a coherent brand strategy, pinpoint the right audience, and gain a multitude of enthusiastic and valuable new players. Our experience with casinos and resorts throughout the country includes Boomtown Casino, Harrah’s, Hollywood Casino, Palace, Sam’s Town, Treasure Chest, and Sheraton. We have also worked with the Agua Caliente band of Cahuilla Indians in Palm Springs, California, the Saginaw Chippewa Tribal Nation in Michigan, the Coushatta tribe in Louisiana, and the Poarch Band of Creek Indians in Alabama. Velocity’s partnership with casinos has required us to use detailed market research to identify a target demographic and create a cross-media campaign that extends across television, radio, print, email, direct mail, and digital. Using robust social media strategies combined with advanced search engine optimization techniques, we have been able to significantly bolster the online presence of our casino partners.
Just like we connect with your business to create a strategy, we make sure players connect with your brand to create an on-going relationship that is sure to last.
In each of the last several years, global land-based casinos have tallied wins in excess of 300 billion dollars. Furthermore, online gamers are on the rise, as the internet casino market has grown to $47 billion in 2017, up $10 billion from just two years earlier. Companies leading the charge are generally those offering full entertainment packages, which usually include casinos, resorts, entertainment complexes and shopping malls, as well as exhibition and convention facilities.
Is it the accounting they do to figure out if they came out ahead or not, or is it the rush they feel when they hit a natural? While your players can afford to gamble, when it comes to your casino marketing strategy, the house must always win. The Velocity umbrella of marketing solutions has been helping casinos across the US grow for over 20 years. We have worked with over 13 casinos to generate revenues in excess of $1,000,000,000.
For all of our clients, both Native American or otherwise, our marketing team not only reaches new players but extends ongoing membership and loyalty programs as well. By leveraging our analytics department we identify your current players most likely to come back for seconds, thirds, or more, given the opportunity. We will then work with you to develop incentive programs that reward and captivate your customers.