It goes without saying: the gaming and entertainment industry is one of the most dynamic and rapidly growing industries in the world. With ever-growing competition, casinos must rely on strategic marketing to both define their brand and differentiate themselves from their competitors.
Velocity Agency has helped a variety of casinos develop a coherent brand strategy, pinpoint the right audience, and gain a multitude of enthusiastic and valuable new players. Our experience with casinos and resorts throughout the country includes Boomtown Casino, Harrah’s, Hollywood Casino, Palace, Sam’s Town, Treasure Chest, and Sheraton. We have also worked with the Agua Caliente band of Cahuilla Indians in Palm Springs, California, the Saginaw Chippewa Tribal Nation in Michigan, the Coushatta tribe in Louisiana, and the Poarch Band of Creek Indians in Alabama. Velocity’s partnership with casinos has required us to use detailed market research to identify a target demographic and create a cross-media campaign that extends across television, radio, print, email, direct mail, and digital. Using robust social media strategies combined with advanced search engine optimization techniques, we have been able to significantly bolster the online presence of our casino partners.