Thanksgiving Marketing Plan

How to Perfect Your Thanksgiving Marketing Plan

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Here at Velocity Agency, we are so excited for Thanksgiving! We have been planning our annual Thanksgiving potluck for a few weeks and our mouths are watering. However, even with food on our radar we are still hard at work helping brands revamp their marketing strategies! Here are some ways to get the most out of your Thanksgiving Marketing plan!   Holiday E-Bast Sending personalized emails to your customers to thank them for doing business with you is a great way to market to your audience. It’s important to express your gratitude to your loyal clients and will inevitably keep …

Successful Omnichannel Marketing

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Technology has become more critical to our day-to-day living, and the lines between what we are doing online and in real life have begun to blur. As human behaviors change, marketers need to react and pursue an omnichannel experience. Our omnichannel strategy at Velocity Agency can be described as a multi-channel approach to marketing, selling, and serving customers in a way that creates a cohesive customer experience no matter how or where a customer reaches out. The difference between this experience and a multi-channel experience comes down to the depth of the integration. A strategy can only be considered an …

The Retail Apocalypse and How Your Store Can Survive It

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For some unfortunate retail brands, the apocalypse is already here: the retail apocalypse. As online shopping becomes more and more popular, brick-and-mortar shops are starting to close their doors, creating a rippling effect across major company icons. Sears and JCPenny alone have closed more than 100 stores each while businesses like The Limited have shut down completely. According to real-estate research firm Green Street Advisors, about one-third of all shopping malls could be at risk of shutting down from these recent closures. Is this the fate of all store brands? According to some studies, not exactly. Like all trends, the …

Facing The Digital Marketing Trends Of 2017

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After a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to digital marketing. While it’s impossible to perfectly predict the scope of trends across twelve months, there are some possible tactics that professionals expect to shape the upcoming year. Getting Trendy According to Forbes, one of the biggest trends that we can expect to see in 2017 will undoubtedly be the high expectations set forth by developing technology. This includes the rapid speed of online content, the convenient “on-the-go” range of mobile …