The Importance of a Social Media Strategy

Most people don’t think of the word strategy when they think about social media. Most of us are using social media, however, when it comes to social media marketing, there’s a lot more planning, research, and strategy involved. A social media strategy defines how your organization will use social media to achieve their goals. It’s a statement of intent that outlines the goals and measurable objectives for using social media while targeting the outcomes that you want to achieve.

Even if your brand is not actively involved in social media, other businesses are, and they are more than likely winning. Velocity Agency is an award-winning team with social media directors that will manage your brand reputation online while also generating business to your brand. We want your message to be heard. Here are four reasons why your brand needs a social media strategy and plan.

 

The Social Web is Growing Fast

There are two key factors driving the social web according to a recent study:

   Mobile Phones: people accessing the internet via mobile increased by 60.3% in the past two years.

   Older User Adoption: The 55-64 year age bracket is the fastest growing demographic

 

This increased mobile connectivity has increased on-the-go social activity. This is why creating a targeted social media strategy will help you focus on using relevant platforms to connect with existing and new customers.

 

Purchasing Decisions Are Influenced by Social Media

Social media used to be about audience building and engagement. Currently, social media if more focused on commerce and personalization. Most major platforms are investing in the ad functions within social media platforms to lure consumers to their brand. Peer recommendation actually has the most influence on holiday gift purchases and a good social media director will devise a plan to encourage people to share and talk about your products.

 

Lack of Strategy Will Route Consumers to Your Competition

Here at Velocity, we have a detailed and structured approach to communication and measurement. We engage your customers based on clear goals, objectives, and targets. We make sure that your potential customers see you and not your competition. Your customers are very active on social media, so it’s important to understand the role social plays in customer communication. Your social media should align with the other communication channels so that your role is defined and understood.

 

Reputation is Everything

Social media can provide a voice to people who previously struggled to be heard and makes your information transparent and portable. With the nature of the internet today, engaging content can sometimes lead to a backlash. If you don’t have a strategy, your social media presence could be destroyed and so can your brand.

 

Here at Velocity Agency, we are constantly perfecting our social media strategies. With our dedicated and talented social media team, your social media will be a powerful tool in your marketing plan. Contact us today!