6 second ad

6 Second Video Ads

How much could you communicate in 6 second video ads? The advertising industry is shifting, and less is more. The advertising industry is beginning to take a closer look at short-form content. If you have seen six second ads while scrolling through your social media, then you already know that these ads are generating lots of leads. These 6-second ads tell a brand’s story in a creatively challenging time frame. Many researchers have said that attention spans have shrunk, but that’s not necessarily true. Attention spans are actually adapting to different platforms. For example, people still are able to watch …

harmon brothers

The Harmon Brothers Effect

Every so often, there comes an ad that is plain weird. As weird as it is, it resonates and more than likely you will remember the brand. The Harmon Brothers have crafted a genius marketing strategy that has revolutionized the use of viral videos to sell products. They are the masterminds behind Squatty Potty, PooPourri, and Purple Mattress. Here at Velocity Agency, we are not too proud to admit when other advertising agencies hit the bullseye with their marketing strategies. Velocity Agency is continually researching what advertisements miss the mark and what advertisements are sparking conversations, and we use that …

Mardi Gras and Digital Marketing

Mardi Gras and digital marketing go hand in hand in New Orleans. By now, you’ve probably eaten more king cake than you ever imagined and have already put the pieces of your costume together. For many of us here in New Orleans, our events on Facebook are filled to the brim through Mardi Gras day. The world of social media has revolutionized the way we experience Mardi Gras. It has done this through apps that show the parade routes and events shared with various social media platforms. For those of us who would rather sit at home and experience it …