The Importance of Content Hierarchy

Josh Spencer Velocity News

Too many times have I stumbled across a website with lines and lines of unending, boring content structuring without a bit of directive messaging.  Like watching episodes I, II and III of Star Wars I’m left lost and confused as to the context. (Refer to Ex. 1) This isn’t to say that dull content can’t be used to keep the reader wanting more. Example #1 That’s where the magic of content hierarchy plays a key role, as it takes a foundation of plain-jane text and turns it into a piece of art. Content must have a flow that is easily …

Intern Spotlight: Chase Dennies

Josh Spencer Velocity News

As a New Orleans native, Chase Dennies grew up attending many festivals and snapping pictures. Apart from being a talented photographer, Chase is also an amazing graphic designer and we are lucky to have him as an intern at Velocity. For our Intern Spotlight this week, Chase shares his passions and his favorite hangouts in New Orleans. VA:Where are you from? CD:I was born and raised in New Orleans, LA. VA:What do you like the most about New Orleans? CD:I like that there is always something to do in New Orleans. VA:What are you most passionate about? CD: I am …

Thoughts on the 2013 NEXUS GYS

Josh Spencer Velocity News

Upon arriving at the NEXUS Global Summit on Innovative Philanthropy and Social Innovation this past weekend, I found myself reflecting on a long held personal belief. I have always felt strongly that anyone can find a way to buy something for a dollar and sell it for two. This model equates to a business. However, I have never had any desire to simply create a business. I have worked on building companies. Certainly, companies buy and manufacture at a mark-up, sell ad space, and take transaction based revenue, but they also grow. Companies create jobs, offer careers for skilled individuals, …

Intern Spotlight: Lillie Hart

Josh Spencer Velocity News

  What do fashion, horses and New Orleans have in common?  They are all beloved by our Public Relations intern, Lillie Hart. Originally from Zephyrhills, FL, Lillie has lived most of her life in Durham, NC. She moved to New Orleans and became a Business Marketing and Legal Studies major at Tulane University. For our very first Intern Spotlight, we go one-on-one with Lillie. VA:What brought you to New Orleans? LH:My family is actually from New Orleans, so I’ve grown up coming here to visit family and then when I was looking for colleges I visited Tulane and loved it. …

RIP Google Reader

Josh Spencer Velocity News

While it’s certainly not the first product Google has axed, the loss of the Reader service today has received more backlash than any previous cut from the tech giant’s team. For the past eight years, millions of loyal users have relied on Google Reader for their daily dose of internet news, all provided in one simple feed. As of midnight on July 1st, these fans will have to find a new RSS home for good. So, if there were so many loyal fans, then why did Google put an end to Reader? There are several clear reasons, and more will …

The Official Velocity Agency WWDC 2013 Report

Josh Spencer Velocity News

The 2013 WWDC has come to pass, and the tech world is buzzing with a wide range of reactions to Apple’s major announcements. At Velocity Agency, we were glued to our computer screens yesterday as we waited anxiously to see what would be unveiled, yet we remained acutely aware that the news would most likely make all of our current smartphones and laptops immediately obsolete. But that’s fine by us, because nothing is more exciting for a marketing agency than the prospect of a new line of cutting-edge gadgets to power our day to day operations. The office consensus is …

The Cool Kids Club: Yahoo Wants In

Josh Spencer Velocity News

Ya-who? The faded Web pioneer announced on Sunday that they are moving forward with their plan to buy Tumblr for $1.1 billion–in cash. The company is desperately trying to reposition themselves as the tech industry gets increasingly more social media focused, but can Tumblr save Yahoo from oblivion? As a spunky, social media startup, Tumblr has a well-defined experience that attracts a loyal following among millennials. Tumblr has a lot of credibility among the audience that Yahoo is desperate to grasp; yet the concern among users is that Tumblr will loose its appeal once they take over. Some have even …

Battle of the Sexes 2.0: Which side are you on?

Josh Spencer Velocity News

Even though men and women have come a long way, the eternal battle goes on, this time it’s a social one. There are around 130 million social media users in the US alone. When it comes to social media, men and women have very different appeals. Of all the adult social media users, 71% are women and 62% are men. Here’s the breakdown:     Women Rule: Women make up 62% of Twitter’s user base. (Each month there are more than 40 million more women than men visiting Twitter!) The ladies conquer Facebook with over 58% female user base and more …

Weekly Absolute #15 – We Want You! (or a spot in your news feed)

Josh Spencer Velocity News

Marketers are calling all hands on deck to get their brand into your news feed, now backed by solid data on what a “Like” is worth. While fighting to harvest the demand via web and mobile marketers know that a news feed “slot” creates real opportunity in terms of both Customer Acquisition and Lifetime Value.