Moving Towards Virtual Reality: How Did We Get Here?

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Virtual Reality is no longer just a plot for a movie about the future, nor is it just limited to video gamers. Goldman-Sachs stated, “We see qualities in VR/AR technology that can take this from nice use case to a device as ubiquitous as the smartphone.” Marketing and media experts say VR advertising could completely change the marketing game within the next two years. 71% of consumers think a brand that uses virtual reality is forward thinking. VR is predicted to impact nearly every industry, but in particular, education, travel, journalism, health care, architecture, and marketing. Just as businesses had …

Building Brand Loyalty

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Creating and retaining a loyal customer base is essential for any business. A study conducted by Facebook shows that more than 3 in 4 adults in the US return to the same brands over and over again. Marketers commonly define brand loyalty as a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brand rather than competing ones. In this case, the consumer believes that the brand meets their expectations and identifies with the consumer on a personal level: Some famous examples of brand loyalty include: Mac vs. PC McDonald’s vs. Burger …

The Official Velocity Agency WWDC 2013 Report

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The 2013 WWDC has come to pass, and the tech world is buzzing with a wide range of reactions to Apple’s major announcements. At Velocity Agency, we were glued to our computer screens yesterday as we waited anxiously to see what would be unveiled, yet we remained acutely aware that the news would most likely make all of our current smartphones and laptops immediately obsolete. But that’s fine by us, because nothing is more exciting for a marketing agency than the prospect of a new line of cutting-edge gadgets to power our day to day operations. The office consensus is …