Tumblr May Soon Be Owned by Yahoo

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Tumblr might soon be owned by Yahoo. Ya-who? The faded Web pioneer announced on Sunday that they are moving forward with their plan to buy Tumblr for $1.1 billion–in cash. The company is desperately trying to reposition themselves as the tech industry gets increasingly more social media focused, but can Tumblr save Yahoo from oblivion? As a spunky, social media startup, Tumblr has a well-defined experience that attracts a loyal following among millennials. Tumblr has a lot of credibility among the audience that Yahoo is desperate to grasp; yet the concern among users is that Tumblr will loose its appeal …

The Weekly Absolute #8 – Over the Wall

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Marketers cannot just throw initiatives over a wall; judging themselves merely on: cost per lead, acquisition, or impression. Marketers must work directly with clients implementing various tools, technologies, products and processes to effectively “close the gap” between lead generation and company top-line revenues.