2018 American Excellence Award

Velocity Agency receives 2018 American Excellence Award

Here at Velocity, we strive to hold the highest standards in the industry. From our start in 2012, we have worked extremely hard to be the best in the business! We are so proud to receive this award from the US Institute of Trade & Commerce!     “March 8th 2019 –  Velocity Agency has been selected for the 2018 American Excellence Award amongst all its peers and competitors by the US Institute of Trade & Commerce (USITC). Each year the USITC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business …

Saying Goodbye to 2016

In what seems like a blink of an eye 2016 has flown by. With only a few days left in the year we thought we would use this time to discuss some of the highlights from our year as well as get a feel for what 2017 may have in store. In 2016 we took our already strong team and made it even stronger with the additions of some amazing people. You’ve already met many of them via our recent blogs and the ones you haven’t met will be blogged about within the coming weeks. In addition to the new …

When Red is Blue: Trust in Marketing

Marketing Matters When it comes to the mistakes businesses make with their marketing some are easier to prevent than others. Luckily, there are a few simple steps you can take to get going in the right direction. Step #1 is to hire the right advertising and marketing agency. Hiring the wrong agency is not a mistake you want to make. However, it can easily be prevented. What businesses struggle with most often is Step #2. Step #2: Trust So, you’ve hired the right advertising and marketing agency, what do you do next? Easy. You need to trust that agency. For …

WIRED TO CONNECT

Clients and potential clients continually ask me what industry is our specialty. From here, I know it is going to be an uphill battle in shifting perception. Lucky for me, shaping perception (for any industry) is my specialty. Healthcare, Consumer Packaged Goods (“CPG”), Retail, Travel, Tourism, etc. all face the same problems (opportunities). Almost all industries are becoming more consumer focused and experience-driven, which creates a consistent set of marketing needs across all industries. This means that we have to go back to a re-examination of the traditional 4-P’s of marketing – Product, Price, Place, and Promotion (one of those …

RIP Google Reader

While it’s certainly not the first product Google has axed, the loss of the Reader service today has received more backlash than any previous cut from the tech giant’s team. For the past eight years, millions of loyal users have relied on Google Reader for their daily dose of internet news, all provided in one simple feed. As of midnight on July 1st, these fans will have to find a new RSS home for good. So, if there were so many loyal fans, then why did Google put an end to Reader? There are several clear reasons, and more will …