From Intern To Full Time, In No Time | Velocity Agency | New Orleans, LA

It’s that time of year again, juniors and seniors at colleges everywhere are researching businesses across the city, pining for internships. Getting that foot in the door isn’t easy, and once you have it there, the work only gets harder. Here are some simple tips to landing an internship, and turning it into the start of your career. Find local job searching sites. The web is a big place, and can leave you feeling overwhelmed and confused when searching for work. If you know what city you want to intern in, try googling local job search sites before you go …

Domain Authority: Is It Worth the Trouble? | Velocity Agency | New Orleans, LA

Having your online marketing efforts be successful in 2014 is a big deal. After all, web users around the globe are expected to drop $1.5 trillion this year on their favorite goods and services online. While you undoubtedly understand that great SEO, content marketing, and social media outreach are essential to your success in tapping into that huge revenue stream, you may not have heard about domain authority. If that is the case, you need to become familiar with the concept to start improving your business. What is Domain Authority, and How is It Calculated? To put it simply, your …

Three Simple Ways to Conquer SEO

It’s only natural that search engine optimization (SEO) intimidate small business owners, because it puts them between a rock and a hard place. The online marketing strategy is meant to garner more web traffic, which means that a higher amount of business leads come to the business’s website. These leads are then converted into sales, and that’s how SEO makes businesses money. According to a study released by OutBrain, search engines are the best drivers of traffic to content websites, a sentiment that’s echoed by statistics showing that 93% of all online experience begins with the use of a search …

What Facebook’s acquisition of WhatsApp means for Online Marketing 2014?

At the end of February 2014, it was announced that social media giant Facebook would buy WhatsApp, a social messaging company, for a whopping $19 billion USD. The move came as WhatsApp hit the 450 million user mark and estimates showed that it would continue to gain around a million additional users a day. For Facebook, the most popular social media platform in the world with over 1.4 billion active users, buying the world’s most popular messaging app is just another step on the way to their domination of the way people communicate in the Internet Age.   What the …

Brand Recognition Importance for your business: State Farm Success

Staying ahead in a competitive marketplace is a constant exercise in push and pull, dos and don’ts, and lucky breaks. Taking the lead in the increasingly online world of business in 2014 means taking advantage of evolving SEO, great web design, and success in social media. After all, eCommerce sales grew to $262.3 billion in the United States, and are expected to grow to $440 billion by the end of 2017. Having said that, web-marketing isn’t the only thing to consider. Harnessing the power of brand recognition and utilizing the mobile market is equally important to keeping your company at …

10 Things Guaranteed to Happen to You During Mardi Gras

It’s just about that time again. King Cakes are in every store (I just bought one from Magnolia Discount), there’s a jester holding a giant sign that says: “get your beads here!” and that guy I haven’t talked to since middle school just hit me up on Facebook. Yes, Mardi Gras is coming. Now, I’m a Veteran. Born and raised in New Orleans. I know what to expect. Even now these things happen to me every year and I’m supposed to know better and trust me, I go to Mardi Gras prepared. So, if this is your first Mardi Gras …

How to Evolve SEO and Find Success in 2014

2013 saw the foundation of traditional SEO brought into question. Google forbade many older techniques, and updated others, to bring them in-line with where the internet is heading in 2014. This shouldn’t be read to mean that SEO is dead; with an estimated 97% of all web experiences beginning with a search engine, it’s more important than ever. SEO in 2014, however, is about optimizing content to drive a successful campaign. The Trends of 2013 Google introduced a number of changes in 2013, all of which were meant to put the final nail in black-hat SEO’s coffin and bring more …

Getting Your Thing To Succeed Using Social Media In 2014

It’s been established that if you want your thing to succeed in today’s information based society you must be advertising online and using social media. Online ads and social media campaigns have the ability to target exact demographics and give consumers, businesses, and event planners the ability to interact in a much more powerful and engaging way than traditional forms of advertising like television, radio, and news.  However, choosing which social media sites to utilize has become a very important and often overlooked step in getting your thing to succeed in the social media world.  From the giants of social media like, Facebook, Youtube, and Twitter to sites …

Leadership 101

Last week, I traveled to sunny Orange County, California to attend a 5 day conference devoted to Leadership. While I have always considered myself pretty fearless in taking charge in any situation, I also realize that there is always room to grow, and in order to remain competitive, you must constantly work to refine your talents. Lucky for you, I have put together cliffs notes of the top three qualities that define a good leader which were in some way interjected into every lesson taught throughout the conference. While some of these sound like no-brainers, they are actually quite difficult …

Debunking Social Media Myths

There are a lot of social media myths out there. Are you still questioning why your business should be on social media?  I can’t tell you how many times I have had this conversation; it is pretty common for small businesses to question why they should be on social media. The main reason is that many can’t understand how social media can truly benefit their business and impact their bottom line. But with 72% of Internet users on some type of social media, your business cannot afford to ignore this communication channel.  In an effort to help you decide whether …