Heating Up Your Summer Marketing

velocity Seasonal Leave a Comment

Summer is usually one of the perfect times for a vacation. The weather is beautiful, kids are off from school, and people tend to take things slower than usual. As everyone takes a break from the rest of the year, however, marketing brands and entrepreneurs may want to use this time to get ahead of the curve. Though the season can be a slower one for some companies, summer promises a time for new opportunities in promotion, something that can affect business for the rest of the year. One way to do this is to understand the certain trends that …

Thinking Outside The (Tinder) Box

velocity Digital Innovation, Mobile Technology Leave a Comment

Unless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features. While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already …

Domain Authority: Is It Worth the Trouble? | Velocity Agency | New Orleans, LA

velocity Digital Innovation, Market Information Leave a Comment

Having your online marketing efforts be successful in 2014 is a big deal. After all, web users around the globe are expected to drop $1.5 trillion this year on their favorite goods and services online. While you undoubtedly understand that great SEO, content marketing, and social media outreach are essential to your success in tapping into that huge revenue stream, you may not have heard about domain authority. If that is the case, you need to become familiar with the concept to start improving your business. What is Domain Authority, and How is It Calculated? To put it simply, your …

What Facebook’s acquisition of WhatsApp means for Online Marketing 2014?

velocity Market Information, Social Media Leave a Comment

At the end of February 2014, it was announced that social media giant Facebook would buy WhatsApp, a social messaging company, for a whopping $19 billion USD. The move came as WhatsApp hit the 450 million user mark and estimates showed that it would continue to gain around a million additional users a day. For Facebook, the most popular social media platform in the world with over 1.4 billion active users, buying the world’s most popular messaging app is just another step on the way to their domination of the way people communicate in the Internet Age.   What the …