SEO & Google’s Algorithm: How It Works | Velocity Agency | New Orleans

Google is making the search engine leg race to the number one spot more exhausting than ever and with the company’s estimated 600 changes to its algorithms made annually, the finish line may never be in sight. Search engine optimization (SEO), however, remains such a crucial ingredient to ensure organizational success. In layman’s terms, an algorithm is a recipe that instructs a computer on how to complete a given task. Google’s algorithms pertain to yielding search engine results that are relevant to the users search queries. Today, Google’s algorithms take into account around 200 factors when determining website relevancy, a …

How to Evolve SEO and Find Success in 2014

2013 saw the foundation of traditional SEO brought into question. Google forbade many older techniques, and updated others, to bring them in-line with where the internet is heading in 2014. This shouldn’t be read to mean that SEO is dead; with an estimated 97% of all web experiences beginning with a search engine, it’s more important than ever. SEO in 2014, however, is about optimizing content to drive a successful campaign. The Trends of 2013 Google introduced a number of changes in 2013, all of which were meant to put the final nail in black-hat SEO’s coffin and bring more …