In the fast-paced world of digital marketing, organic reach may not be enough. Brands that want to thrive online must go beyond simply posting content and hoping it sticks. Enter paid social media, one of the most powerful tools in a marketer’s arsenal today. At Velocity Agency, we help brands unlock the full potential of social platforms through smart, strategic investment in paid campaigns. The Decline of Organic Reach Once upon a time, posting on Facebook or Instagram could yield massive reach with no cost. Those days are over. Algorithms now prioritize content from friends, family, and high-engagement pages, which …