Comments on Net Neutrality: The Beginning of the End of the Online American Dream

The Internet has long been the new Wild West; sure it has its rules, but most rules are broken regularly and innovation is king, not money.  It is the only place where a talented college kid with an idea can topple a giant corporation and become a god overnight. What I have been viewing as the New American Dream. It is the only place where you can create a business for under $100 and where people are free to voice their opinions and succeed at whatever they want, as long as it’s good, which is decided by the public, not …

Velocitiff: A Beats Inspired Story

I’m a man of simple tastes.  I spend most of my days in my usual routine: I wake up, eat breakfast, read The Advocate, then put on my Beats by Dre headphones and take off to my 8-5 job.  It didn’t occur to me that others don’t share this same experience until I came across a little article on Velocity’s blog yesterday. Let’s get right down to it – I’m an audiophile.  I’ve never worn headphones that cost less than $200.  I’m a New Orleans musician.  I’ve spent some crucial time in the studio with legends such as Ke$ha and …

Beats by Dre: A Tale of Marketing Genius

Let me get this out of the way up front- I’m no audiophile. I’ve spent more time with my cheap $7 earbuds in my ears than I’d really care to admit. But as an unofficial Velocity Agency Music Snob, I’ve also spent my fair share of time with professional quality headphones, listening to music on top-of-the-line studio monitors, and have spent enough time in recording studios to make Axl Rose cringe. And all of that time and knowledge has led me to my most important realization yet- that Beats by Dre are horrible. Maybe not horrible by all counts- I believe …

New Orleans Saints And Fans Witness Believe Banner Fly Over

On the morning of Wednesday, January 8th, Facebook, Twitter, Saints forums and local news stations started chatter about a banner flying over Metro New Orleans that simply stated “Believe.”   It turned out that local car dealer, Ronnie Lamarque of Lamarque Ford, was behind the sponsorship of the banner. Although the “Believe” banner campaign is part of a larger television campaign for the dealership (currently running through the NFL Saints football season), the idea behind the banner was to bring the community together as one voice and to rally the New Orleans Saints and fans for this Saturday’s game against …

SnapChat: The Myth Of Online Privacy

If you got into the SnapChat bandwagon on the pretenses that your information was secure, you may have been disappointed to learn that 4.6 million numbers and usernames were leaked last week. SnapChat, silicon’s favorite startup, had taken pride in being a more private and secure alternative to other networks such as Facebook and Instagram. After the hacking, SnapChat tried to downplay the situation causing outrage from a lot of users. In the end, the individuals who claimed to be behind SnapChatDB, explained that they were only putting pressure on the network to fix their security flaws. These flaws had …

Popular Memes of 2013

Velocity Agency has looked through a year’s worth of internet nonsense and global inside jokes to bring you what we deem the most popular memes of 2013. Read through this quick list of top memes of 2013, and check out our versions of them! Wrecking Ball Miley Cyrus’ music video, Wrecking Ball, inspired thousands of memes, a vine that went viral and various Halloween costume interpretations due to its raunchy nature. Peak search interest: September 8, 2013.   Doge Cats, pigs, squirrels, hamsters, bears….Doge. This year’s animal meme goes to a doge. Yes, a doge. This Shiba Inu came  across …

The Importance of Content Hierarchy

Too many times have I stumbled across a website with lines and lines of unending, boring content structuring without a bit of directive messaging.  Like watching episodes I, II and III of Star Wars I’m left lost and confused as to the context. (Refer to Ex. 1) This isn’t to say that dull content can’t be used to keep the reader wanting more. Example #1 That’s where the magic of content hierarchy plays a key role, as it takes a foundation of plain-jane text and turns it into a piece of art. Content must have a flow that is easily …

Intern Spotlight: Chase Dennies

As a New Orleans native, Chase Dennies grew up attending many festivals and snapping pictures. Apart from being a talented photographer, Chase is also an amazing graphic designer and we are lucky to have him as an intern at Velocity. For our Intern Spotlight this week, Chase shares his passions and his favorite hangouts in New Orleans. VA:Where are you from? CD:I was born and raised in New Orleans, LA. VA:What do you like the most about New Orleans? CD:I like that there is always something to do in New Orleans. VA:What are you most passionate about? CD: I am …

Thoughts on the 2013 NEXUS GYS

Upon arriving at the NEXUS Global Summit on Innovative Philanthropy and Social Innovation this past weekend, I found myself reflecting on a long held personal belief. I have always felt strongly that anyone can find a way to buy something for a dollar and sell it for two. This model equates to a business. However, I have never had any desire to simply create a business. I have worked on building companies. Certainly, companies buy and manufacture at a mark-up, sell ad space, and take transaction based revenue, but they also grow. Companies create jobs, offer careers for skilled individuals, …

Six Tips On Getting Your Story Published

Getting your story published is difficult. In the fast-paced, ever-evolving world of Public Relations, it takes a lot more than simply sending out a press release to obtain the right media coverage for your clients. Our digitized world is constantly stirring with important events  24/7, and having the right strategy paired with the right contacts is key. From my experience with Public Relations, these are the 6 essentials to getting your stories published. Peace out Press Release: In this digital age where consumers demand instant updates from news sources, press releases have lost their value due to the tedious time …