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What Facebook’s acquisition of WhatsApp means for Online Marketing 2014?
At the end of February 2014, it was announced that social media giant Facebook would buy WhatsApp, a social messaging company, for a whopping $19 billion USD. The move came as WhatsApp hit the 450 million user mark and estimates showed that it would continue to gain around a million additional users a day. For Facebook, the most popular social media platform in the world with over 1.4 billion active users, buying the world’s most popular messaging app is just another step on the way to their domination of the way people communicate in the Internet Age. What the …