What Facebook’s acquisition of WhatsApp means for Online Marketing 2014?

SethMarket Information, Social Media Leave a Comment

At the end of February 2014, it was announced that social media giant Facebook would buy WhatsApp, a social messaging company, for a whopping $19 billion USD. The move came as WhatsApp hit the 450 million user mark and estimates showed that it would continue to gain around a million additional users a day. For Facebook, the most popular social media platform in the world with over 1.4 billion active users, buying the world’s most popular messaging app is just another step on the way to their domination of the way people communicate in the Internet Age.   What the …

Brand Recognition Importance for your business: State Farm Success

SethAdvertising, Market Information, SEO Leave a Comment

Staying ahead in a competitive marketplace is a constant exercise in push and pull, dos and don’ts, and lucky breaks. Taking the lead in the increasingly online world of business in 2014 means taking advantage of evolving SEO, great web design, and success in social media. After all, eCommerce sales grew to $262.3 billion in the United States, and are expected to grow to $440 billion by the end of 2017. Having said that, web-marketing isn’t the only thing to consider. Harnessing the power of brand recognition and utilizing the mobile market is equally important to keeping your company at …

Getting Your Thing To Succeed Using Social Media In 2014

SethResearch, Social Media Leave a Comment

It’s been established that if you want your thing to succeed in today’s information based society you must be advertising online and using social media. Online ads and social media campaigns have the ability to target exact demographics and give consumers, businesses, and event planners the ability to interact in a much more powerful and engaging way than traditional forms of advertising like television, radio, and news.  However, choosing which social media sites to utilize has become a very important and often overlooked step in getting your thing to succeed in the social media world.  From the giants of social media like, Facebook, Youtube, and Twitter to sites …

Debunking Social Media Myths

SethSocial Media Leave a Comment

There are a lot of social media myths out there. Are you still questioning why your business should be on social media?  I can’t tell you how many times I have had this conversation; it is pretty common for small businesses to question why they should be on social media. The main reason is that many can’t understand how social media can truly benefit their business and impact their bottom line. But with 72% of Internet users on some type of social media, your business cannot afford to ignore this communication channel.  In an effort to help you decide whether …

New Orleans Saints And Fans Witness Believe Banner Fly Over

SethVelocity News Leave a Comment

On the morning of Wednesday, January 8th, Facebook, Twitter, Saints forums and local news stations started chatter about a banner flying over Metro New Orleans that simply stated “Believe.”   It turned out that local car dealer, Ronnie Lamarque of Lamarque Ford, was behind the sponsorship of the banner. Although the “Believe” banner campaign is part of a larger television campaign for the dealership (currently running through the NFL Saints football season), the idea behind the banner was to bring the community together as one voice and to rally the New Orleans Saints and fans for this Saturday’s game against …

SnapChat: The Myth Of Online Privacy

SethVelocity News Leave a Comment

If you got into the SnapChat bandwagon on the pretenses that your information was secure, you may have been disappointed to learn that 4.6 million numbers and usernames were leaked last week. SnapChat, silicon’s favorite startup, had taken pride in being a more private and secure alternative to other networks such as Facebook and Instagram. After the hacking, SnapChat tried to downplay the situation causing outrage from a lot of users. In the end, the individuals who claimed to be behind SnapChatDB, explained that they were only putting pressure on the network to fix their security flaws. These flaws had …

Thoughts on the 2013 NEXUS GYS

SethVelocity News Leave a Comment

Upon arriving at the NEXUS Global Summit on Innovative Philanthropy and Social Innovation this past weekend, I found myself reflecting on a long held personal belief. I have always felt strongly that anyone can find a way to buy something for a dollar and sell it for two. This model equates to a business. However, I have never had any desire to simply create a business. I have worked on building companies. Certainly, companies buy and manufacture at a mark-up, sell ad space, and take transaction based revenue, but they also grow. Companies create jobs, offer careers for skilled individuals, …

Caring is Sharing: 4 Tips To Getting Content Shared

SethSocial Media Leave a Comment

As a marketer, I am constantly immersing myself in blogs, articles and guides in order to keep up with the ever changing online landscape. As a social media director, I am always on the lookout for the holy grail of social: how does your content get shared by others? Bombarded with How-To’s and vague promises, I decided to ask a more relevant question: why do we share? Sharing is not new, it’s human nature. Even before the days of Internet and social platforms, we shared relevant and important information through various mediums.The only thing that has changed is that we …

RIP Google Reader

SethVelocity News Leave a Comment

While it’s certainly not the first product Google has axed, the loss of the Reader service today has received more backlash than any previous cut from the tech giant’s team. For the past eight years, millions of loyal users have relied on Google Reader for their daily dose of internet news, all provided in one simple feed. As of midnight on July 1st, these fans will have to find a new RSS home for good. So, if there were so many loyal fans, then why did Google put an end to Reader? There are several clear reasons, and more will …