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Will Social Media Kill The Search Engine?
While most people in the U.S. still use traditional search engines such as Google to find their needs online, more users, especially younger users, are discovering websites through social networks. According to a new study by Forrester Research, last year half of the internet users between the ages 18 to 23, and 43 percent of users ages 24-32 used social networks as their go-to internet discovery resource. As social media and search marketing are becoming increasingly intertwined, it is important for marketers to learn the benefits of both methods. How does social media marketing compare to search marketing? Search Engine Marketing …