Meet Our New Media Manager, Emily!

SethVelocity News Leave a Comment

So, we needed a media manager! Every other week, we seem to gain a new member of the Velocity Agency family! This time around, we are proud to welcome Emily Kranz, the newest Media Department Assistant. So, who is this Emily that we speak of? Well, we’re here to find out! Emily grew up in New Orleans, Louisiana and continues to live there today working with us! Of course, looking at her history, there’s no denying the city’s role in her life. She graduated from Mount Carmel Academy in 2009 and later went on to earn a degree in Film, …

The Retail Apocalypse and How Your Store Can Survive It

SethAdvertising, Digital Innovation Leave a Comment

For some unfortunate retail brands, the apocalypse is already here: the retail apocalypse. As online shopping becomes more and more popular, brick-and-mortar shops are starting to close their doors, creating a rippling effect across major company icons. Sears and JCPenny alone have closed more than 100 stores each while businesses like The Limited have shut down completely. According to real-estate research firm Green Street Advisors, about one-third of all shopping malls could be at risk of shutting down from these recent closures. Is this the fate of all store brands? According to some studies, not exactly. Like all trends, the …

Let’s Talk About Layla!

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Who’s ready to meet another proud employee of Velocity Agency? I know we always are! Today we give the spotlight to Layla Sutton, our newest addition to the social media department! Layla hails from a small town in Snow Hill, North Carolina, but her love of music brought her to New Orleans. Upon her first trip to New Orleans, she fell in love with the food, culture and most importantly the vibrant musical climate. Growing up doing music in church, she transitioned to being on her high school drumline and continued her passion for music education at East Carolina University. …

Moving Towards Virtual Reality: How Did We Get Here?

SethDigital Innovation Leave a Comment

Virtual Reality is no longer just a plot for a movie about the future, nor is it just limited to video gamers. Goldman-Sachs stated, “We see qualities in VR/AR technology that can take this from nice use case to a device as ubiquitous as the smartphone.” Marketing and media experts say VR advertising could completely change the marketing game within the next two years. 71% of consumers think a brand that uses virtual reality is forward thinking. VR is predicted to impact nearly every industry, but in particular, education, travel, journalism, health care, architecture, and marketing. Just as businesses had …

Heineken vs. Pepsi: How to Leverage Today’s Sociopolitical Climate

SethMarket Information Leave a Comment

Today’s sociopolitical climate makes it essential for companies to tread lightly when it comes to advertisement. By now, you’ve probably heard all about the latest Pepsi ad. Many argue that any publicity, whether negative or positive, is good publicity. Pepsi has been swept up in controversy in connection with an ad that depicted Kendall Jenner solving the tension between protesters and police with a can of soda and a smile. This controversial ad did not go over well with its audience and was pulled almost immediately after it aired. However, Pepsi’s mentions on social media were up more than 7,000% …

Building Brand Loyalty

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Creating and retaining a loyal customer base is essential for any business. A study conducted by Facebook shows that more than 3 in 4 adults in the US return to the same brands over and over again. Marketers commonly define brand loyalty as a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brand rather than competing ones. In this case, the consumer believes that the brand meets their expectations and identifies with the consumer on a personal level: Some famous examples of brand loyalty include: Mac vs. PC McDonald’s vs. Burger …

Identifying Your Employer Brand

SethAdvertising, Market Information, Research Leave a Comment

Branding is quite arguably the most important aspect of any business, no matter how large or small. A company’s brand goes well beyond just a logo and a slogan. A brand is a promise you make to your customer. With an understanding of your brand, your customer will know what to expect when it comes to interacting with your business or purchasing products and services. Your brand is who you are, who you want to be and what you are perceived to be. That perception is from the eyes of your customers. But what does your brand look like from …

What Internet Privacy Rollbacks Means For Marketers

SethMarket Information Leave a Comment

Online advertising is an $83 billion market – meaning that digital marketing is imperative. Recently, Congress made a decision that is bound to disrupt the internet marketing world. Congress voted to put the brakes on Internet privacy rules set in place by the Obama Administration. The online privacy protections that were set into motion in October 2016 are regarded as revolutionary legislation. And now, the Trump Administration is being given the option to retract these protections. This event presents marketers with a tremendous opportunity, but should they capitalize on it? The doors are opening for marketers (but, really, they are …

Velocity To Premiere New Products/Services at NIGA Tradeshow

SethProfessional Development, Timeline Leave a Comment

The gaming and entertainment industry is one of the most dynamic and rapidly growing industries in the world. Velocity Agency is proud to be a marketing and advertising authority for this industry. Velocity has years of experience working with casinos to help modernize and streamline their advertising and marketing. With the gaming industry growing at such a fast rate, it is becoming imperative for casinos to utilize strategic marketing to define their brand and differentiate themselves from competitors. Velocity Agency has been working hard to create new products and services specifically meant to aid those in the gaming industry, and …

Velocity Agency Recognized As One of the Top PPC Agencies in New Orleans

SethNew Orleans, Velocity News Leave a Comment

Recently, Velocity Agency was recognized as one of the top PPC agencies in New Orleans by UpCity! UpCity describes Velocity Agency as “one of the most reputable, and commendable partners providing paid search and digital advertising services for small and medium-sized business.” We are incredibly proud of this great honor and to be one of the top pay per click advertising agencies in New Orleans!We know that Google pay per click advertising is one of the best ways for our clients to get their name and brand out into the market and are proud to be recognized for the hard …