Identifying Your Employer Brand

velocity Advertising, Market Information, Research

Branding is quite arguably the most important aspect of any business, no matter how large or small. A company’s brand goes well beyond just a logo and a slogan. A brand is a promise you make to your customer. With an understanding of your brand, your customer will know what to expect when it comes to interacting with your business or purchasing products and services. Your brand is who you are, who you want to be and what you are perceived to be. That perception is from the eyes of your customers. But what does your brand look like from …

Developing your own Brand as a Marketing Agency | Velocity Agency | New Orleans

velocity Market Information, Professional Development

“If winning isn’t everything, why do they keep score?” – Vince Lombardi Pro Tools, Adobe InDesign, and YouTube tutorials have made everyone a competitor in an already flooded industry. One of the most overlooked and underrated keys to success in this industry is to develop and maintain a strong personal brand. We so often focus on branding and marketing our clients and forget to market and brand ourselves. What sets us apart? What differentiates our services? What makes us a better solution for current and potential clients than a kid in his underwear, sitting in his or her parents’ basement? Branding …