Moving Towards Virtual Reality: How Did We Get Here?

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Virtual Reality is no longer just a plot for a movie about the future, nor is it just limited to video gamers. Goldman-Sachs stated, “We see qualities in VR/AR technology that can take this from nice use case to a device as ubiquitous as the smartphone.” Marketing and media experts say VR advertising could completely change the marketing game within the next two years. 71% of consumers think a brand that uses virtual reality is forward thinking. VR is predicted to impact nearly every industry, but in particular, education, travel, journalism, health care, architecture, and marketing. Just as businesses had …

Virtual reality in the palm of your hand

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As technology increases at an exponential rate, the public is being integrated into the technological realm faster and faster. With advancements such as 3D printers, voice recognition software and hover boards, the world we inhabit is slowly becoming what was once only imagined in a sci-fi movie. Thanks to another innovation by Google, virtual reality has become a physical reality. Google Cardboard has brought the world of virtual reality to the comfort of your home, in the palm of your hand. Cardboard gives the user full submersion into a 360-degree virtual world. The purpose of Cardboard is to encourage the …