Velocity To Premiere New Products/Services at NIGA Tradeshow

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The gaming and entertainment industry is one of the most dynamic and rapidly growing industries in the world. Velocity Agency is proud to be a marketing and advertising authority for this industry. Velocity has years of experience working with casinos to help modernize and streamline their advertising and marketing. With the gaming industry growing at such a fast rate, it is becoming imperative for casinos to utilize strategic marketing to define their brand and differentiate themselves from competitors. Velocity Agency has been working hard to create new products and services specifically meant to aid those in the gaming industry, and …

Betting on Millennials: Mobile Marketing Now

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Face the Facts: We are in the age of the millennial. In 2015 the US. Census reported that millennials now makeup the largest generation in the country. Additionally, it’s believed that Generation X will pass the Baby Boomers within the next ten years. This will result in the Baby Boomer generation becoming third in terms of population, and it is shrinking.¹ 2+2=4 So, what does that mean for the casino industry? To put it simply, casinos need to adapt to the changing population. This means that the priorities of millennials need to be taken into account. Most casinos will look …

Have You Evolved? The Evolution of Casino Marketing

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There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos scratching their heads. However, not all change is bad, and perhaps most importantly not all change is unexpected. Back in November, 2015 Global Gaming Business Magazine (GGBM) published Ten Trends for 2016,  an article where they discussed in detail trends that were expected to impact the gaming industry in 2016. So, how accurate were these predicted trends? I’d like to call your attention to the their third trend …