Creating and retaining a loyal customer base is essential for any business. A study conducted by Facebook shows that more than 3 in 4 adults in the US return to the same brands over and over again. Marketers commonly define brand loyalty as a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brand rather than competing ones. In this case, the consumer believes that the brand meets their expectations and identifies with the consumer on a personal level:
Some famous examples of brand loyalty include:
- Mac vs. PC
- McDonald’s vs. Burger King
- Coke vs. Pepsi
- iPhone vs. Android
It goes without being said that consumers must be convinced to be brand loyal. That is, a significant amount of effort must be put towards creating a loyal consumer relationship. So, how can you drive brand loyalty? The five drivers are commonly defined as awareness, relevant differentiation, perceived value, accessibility, and emotional connection. Here are some easy ways to garner brand loyalty:
Further your brand’s accessibility by using technology –
In what ways can your company utilize digital technology to make an impact on your customers’ lives? Perhaps you can develop an app that will allow your customers to access your services more quickly. The goal is to create a symbiotic relationship between you and your customers.
Use real people from your organization to create an emotional connection –
Leverage executives with the organization. The executives in the company are aligned with the brand. They help put a personal face to the brand and give your customers a person with whom they can relate. The core values of a company are important to consumers. You develop trust by re-emphasizing the company’s mission statement.
By learning as much about your brand as possible, we’re able to gain valuable insight into how your customers interact with both you and your competitors. Then, we will work towards building a meaningful relationship between you and your customers. Start a conversion with Velocity Agency today, and we’ll start forging those integral relationships.