The Velocity Agency Blog | New Orleans Marketing & Advertising

Velocity Agency Has the Halloween Marketing Professionals!

Are you looking for Halloween Marketing Professionals? Just last year, Americans spent a whopping 8.4 billion on Halloween. This is not news for corporations with brands spending millions of dollars every year on Halloween inspired marketing campaigns. The spooky season has become just as big as Christmas or the super bowl. Here at Velocity Agency, we love to come up with holiday-themed marketing campaigns and when it comes to inspiration, we look all around us. Here are six Halloween marketing campaigns that proved to be largely successful. Snickers: Horseless Headsman Snickers conquered Halloween with the famous horseless headsman concept. A …

Victoria’s Secret Marketing Isn’t a Secret Anymore

Victoria’s secret may be out of the bag! The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types as self-acceptance and natural beauty are replacing the norms of the past. This new attitude is threatening to everything that Victoria’s Secret’s marketing is known for. Aerie pioneered a movement when it abandoned photoshop in 2014 and launched a campaign called #AerieREAL. It has advertised women that have other body types beyond the thin models that are usually showcased. However, there has been a shift in the demographic as well. Women say …

Five New Marketing Trends

Velocity is always monitoring the trends in the marketing world and adapting. Here are five new marketing trends to be looking out for this year. Branded Podcasts The best way to capture a millennial’s attention is through their ears. This is why so many brands ranging from GE to Tinger are utilizing branded podcasts. 67 million people over the age of 12 listen to podcasts each month. Attention spans are hard to capture, yet 85% of those who listen to podcasts listen to them in their entirety. Chatbots Chatbots respond to texts or digital chats and carry on …

6 Second Video Ads

How much could you communicate in 6 second video ads? The advertising industry is shifting, and less is more. The advertising industry is beginning to take a closer look at short-form content. If you have seen six second ads while scrolling through your social media, then you already know that these ads are generating lots of leads. These 6-second ads tell a brand’s story in a creatively challenging time frame. Many researchers have said that attention spans have shrunk, but that’s not necessarily true. Attention spans are actually adapting to different platforms. For example, people still are able to watch …

Looking for a Web Designer in Metairie? Meet Marcy Hooper!

Are you looking for a web designer in Metairie? Let us introduce you to Marcy Hooper! Marcy has found her way back to Louisiana after living many different places including: Baton Rouge; Portland, Oregon; Iowa and Minneapolis. Marcy grew up wanting to be an artist and an archeologist and was a huge fan of Indiana Jones. After going to LSU for two years for Archaeology, she then found that her passion was in Digital Art. Marcy attended SLU and received her Bachelor’s in Fine Arts for Digital Art and the rest was history. “I still like doing my own art. …

Direct Mail Advertising Isn’t Dead

One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels. In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel. Even junk mail …

Happy 10 Year Anniversary to iOS App Store

On July 10th, it was the 10-year anniversary launch of the iOS App Store! Steve Jobs referred to it as the biggest launch of his career. The App store now serves as one of the most important software stores on the planet having 2 million apps, 20 million registered developers, and revenues topping $100 billion over its decade-long lifetime. In current times, it’s easy to forget that things weren’t always this way. When the App store first launched, things were downright strange. It’s incredible to see how far we’ve come in the world of technology. In 2008, services like …

How To Build A Successful YouTube Channel

Have you ever wanted to start a successful YouTube channel? Youtube is a website with millions of viewers every minute from all over the world. It has proven to be an extremely good asset for companies trying to spread the word about their products or services, and when used well can bring your marketing strategy to the next level. But how do you make the most of your channel? Well, from the digital media experts at Velocity Agency, here are few tips for making your Youtube channel really stand above the rest! 1. Original content- one of the easiest ways …

Welcome to The Newest Velocity Agency Intern, Aidan!

Velocity Agency is a great place to become a well-rounded individual in the world of digital marketing. We have had the pleasure of having talented interns in and out of our office and hope to provide enriching training to young professionals that are still in college. This blog comes to you from Aidan, our newest intern, who has already begun our office’s favorite past-time: teasing our digital marketing manager Moe! “I started working at Velocity in the last week of May, and at the time of writing this, I have just finished my second week. Already I have learned so much …