Velocity is always monitoring the trends in the marketing world and adapting. Here are five new marketing trends to be looking out for this year.
The best way to capture a millennial’s attention is through their ears. This is why so many brands ranging from GE to Tinger are utilizing branded podcasts. 67 million people over the age of 12 listen to podcasts each month. Attention spans are hard to capture, yet 85% of those who listen to podcasts listen to them in their entirety.
Chatbots respond to texts or digital chats and carry on a conversation with the consumer on the other end. Bots can be used for entertainment, customer service, or to connect with customers in between purchases. Bots have evolved to even incorporate ecommerce capabilities. This means that customer service is constantly in your arsenal and customer service means everything.
Brands have long created crossover merchandise, but now we’re starting to see that collaborative spirit emerge in content partnerships. It’s important for brands to partner with like-minded brands on content. This helps you get your messages in front of new audiences, harness creative power, and so much more. This is why so many companies are creating collaborative spaces for their employees in general as well as collaborating actively with other brands.
Another reason branded podcasts are becoming so popular is the ability to optimize them. Brands are currently programming skills into Amazon Echo so that their content can be easily accessible.
Google is always changing their indexing algorithms. In the past two years they have changed more than ever! This means that instead of short and timely blog articles, periodically your brand should create long-form, multi-media rich content around your target keywords. Google rankings are now looking at content above 2,000 words.