Facebook Data Harvesting: Connecting Users With The Products They Want

SethSocial Media Leave a Comment

  Facebook data is paramount for marketing. You’re scrolling through your newsfeed, you see a sweatshirt that has your name or your profession in a catchphrase, and it’s only $30. It feels weird to see something so distinctly “you” pop up. So, how does Facebook do that? If you feel like Facebook has more ads than usual, you aren’t dreaming it up; Facebook has been hitting all of us with more ads that are more relevant to us. Although it may seem unnerving at first, Facebook’s data collection tools are fascinating and can often connect users with products they want. …

The Pets of Velocity Agency

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Do you love pets? You’ve met all the humans of Velocity, but now it’s time to meet the Veloci-dogs! In honor of National Dog Day, we thought we’d introduce you to our favorite furballs!   Layla Sutton, Social Media Manager “This is Brother! I named him this because I have a younger brother who lives in VA that I am really close to and when I moved to New Orleans it was hard to not live in the same area as him. I got him in January when he was 6 weeks old so that I would have a walking …

MySpace’s Decline into Facebook’s Uprising

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Move over Tom! Oh, hi, Mark! Long before you were on Facebook, there was a site that many of us had a space on that was just for us. It was appropriately named MySpace, and everyone quickly jumped on board to have one. In the spring of 2008, MySpace was the top social media site in the world. In April of that same year, Facebook grabbed the lead and never looked back. Over the next three years, Myspace would lose over forty million unique visitors per month, lose both of its co-founders, and lay off most of their staff. How …

What’s in the Box?

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Online shopping started in 1994 and spread like wildfire in 2017. As a result, nearly 79% of Americans shop exclusively online. People have ditched waiting in long lines, driving through traffic, and searching for the best bargain by simply scrolling through the World Wide Web. It doesn’t get much simpler than being able to type in anything that you are looking for and setting filters to narrow it down to your preferred product. Business owners discovered they needed to be innovative and develop a new way to sell their goods online. Thus came the birth of an entirely unique time …

What Internet Privacy Rollbacks Means For Marketers

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Online advertising is an $83 billion market – meaning that digital marketing is imperative. Recently, Congress made a decision that is bound to disrupt the internet marketing world. Congress voted to put the brakes on Internet privacy rules set in place by the Obama Administration. The online privacy protections that were set into motion in October 2016 are regarded as revolutionary legislation. And now, the Trump Administration is being given the option to retract these protections. This event presents marketers with a tremendous opportunity, but should they capitalize on it? The doors are opening for marketers (but, really, they are …

Facing The Digital Marketing Trends Of 2017

SethAdvertising, Market Information, Timeline, Velocity News Leave a Comment

After a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to digital marketing. While it’s impossible to perfectly predict the scope of trends across twelve months, there are some possible tactics that professionals expect to shape the upcoming year. Getting Trendy According to Forbes, one of the biggest trends that we can expect to see in 2017 will undoubtedly be the high expectations set forth by developing technology. This includes the rapid speed of online content, the convenient “on-the-go” range of mobile …

It’s Time To Go Digital

SethDigital Innovation, Market Information, Technology Leave a Comment

A blog about blogs? Let this blog serve as both a reminder and an example of the importance of having a modern digital presence. First, it is a blog so it is by nature digital. Secondly, you found it by either exploring our website or searching for information on the importance of digital marketing and advertising. The moment this blog was posted we significantly increased our chances of bringing our content to you the consumer. We decided on a blog because in this digital age audiences are looking to be reached via digital mediums. It’s the basics of supply and …

Set Sails for the Digital Seas

SethAdvertising, Digital Innovation Leave a Comment

If you own or operate one of the many type of vessels considered a workboat, then you already know how volatile the various shipping industries can be. The recent news of Hanjin Shipping Co.’s bankruptcy is viewed by many in the industry as a cause for concern. Your business can be impacted by any number of factors, most of which are not in your control. The price of coal, the availability of computer chips that go into products that you ship, and the laws that govern trades all impact your business. At times it might seem like there is not …

Velocity Agency Recognized by New Orleans City Business

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Recently, Velocity Agency was recognized by New Orleans City Business as a top private company in New Orleans and the surrounding areas.  As a full-service digital marketing agency, we’re dedicated to utilizing both the latest technology and our in-house assets to get the absolute best results for our valued clients. Below is the article from New Orleans City Business in its entirety. New technologies boost revenues for ad firms Editor’s note: This is one in a series of stories examining the Top Private Companies in the New Orleans area in 2016. By: Quincy Hodges, Reporter March 22, 2016 While having …

WIRED TO CONNECT

SethMarket Information, Professional Development Leave a Comment

Clients and potential clients continually ask me what industry is our specialty. From here, I know it is going to be an uphill battle in shifting perception. Lucky for me, shaping perception (for any industry) is my specialty. Healthcare, Consumer Packaged Goods (“CPG”), Retail, Travel, Tourism, etc. all face the same problems (opportunities). Almost all industries are becoming more consumer focused and experience-driven, which creates a consistent set of marketing needs across all industries. This means that we have to go back to a re-examination of the traditional 4-P’s of marketing – Product, Price, Place, and Promotion (one of those …